In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
About this Course
- 5 stars57.89%
- 4 stars21.05%
- 3 stars10.52%
- 2 stars5.26%
- 1 star5.26%
TOP REVIEWS FROM ANNUAL CAMPAIGNS: BUILDING A CASE FOR SUPPORT
It is a good course. Highly detailed. Thorough. Some small issue around microsoft excel bias but
I think the info was good. However, I am extremely frustrated with the lack of participation so I can get my assignments graded, as well as grading others.
About the Fundraising and Development Specialization
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