About this Course

537,326 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 27 hours to complete
English

What you will learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you will gain

  • Digital marketing KPIs
  • Spreadsheet management
  • Presenting to stakeholders
  • Media planning and strategies
  • Marketing Analytics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 27 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(5,386 ratings)
Week
1
Week 1
7 hours to complete

Introduction to Assess for success: Marketing analytics and measurement

7 hours to complete
13 videos (Total 42 min), 11 readings, 6 quizzes
Week
2
Week 2
6 hours to complete

Use metrics from Google Analytics and Google Ads

6 hours to complete
8 videos (Total 26 min), 11 readings, 7 quizzes
Week
3
Week 3
6 hours to complete

Measure the success of marketing campaigns

6 hours to complete
7 videos (Total 22 min), 9 readings, 6 quizzes
Week
4
Week 4
8 hours to complete

Share metrics and insights with stakeholders

8 hours to complete
9 videos (Total 32 min), 14 readings, 10 quizzes

Reviews

TOP REVIEWS FROM ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT

View all reviews

About the Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce

Frequently Asked Questions

More questions? Visit the Learner Help Center.