Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
About this Course
Skills you will gain
- 5 stars74.54%
- 4 stars14.74%
- 3 stars6.26%
- 2 stars2.42%
- 1 star2.02%
TOP REVIEWS FROM ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.
Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!
About the Google Digital Marketing & E-commerce Professional Certificate
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