Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
About this Course
Skills you will gain
- 5 stars74.87%
- 4 stars14.07%
- 3 stars6.78%
- 2 stars2.26%
- 1 star2.01%
TOP REVIEWS FROM ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
I have such a better understanding in digital marketing after taking this course. Thank you!
Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow
I felt like it was a lot of information and it was quite rushed. I couldn't focus with all those informations flowing quickly. Yet, it was one of the most complete courses on this program.
great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well
About the Google Digital Marketing & E-commerce Professional Certificate
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