Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,846 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

Filter by:

51 - 75 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Ivan G

Dec 8, 2022

This one was hard. The presenter is great. Exercises are not good at all.

By Guy C

Mar 28, 2023

the transcripts are barely edited, with regular occurrences of poor English, typos and sentences that don't make sense.

The quizzes and other tests do not get collated into a single space for the learner's benefit.

The glossary is not presented in the shape of electronic flashcards.

There's a dearth of compelling case studies. Maybe AI technology may help source such materials in the near future.

The main presenter of the course seems to be out of their depth.

By Travis S (

Nov 2, 2022

All videos are just someone's face talking at me with occasional supporting text on screen, there were not many examples or practical visual information that gave better ideas of the subject matter. I was better off learning from only the transcripts.

By Dayanna L

Mar 15, 2023

It was really hard to understand many many concepts and a lot of information was technical. I was lost most of the time with SEO and SEM.

By hong 0

Sep 24, 2022

Too much facts talking and do not provides examples/cases that are useful for me to understand the concepts.

By Iryna P

Jun 15, 2023

I recently took the course "Attract and Engage Customers with Digital Marketing," and I must say that I am extremely satisfied with my experience. This course exceeded my expectations in terms of the knowledge and resources it provided.

The course was well-structured, allowing me to grasp the concepts easily. Each module was filled with comprehensive information that covered various aspects of digital marketing. From understanding customer behavior to implementing effective marketing strategies, the course left no stone unturned.

What impressed me the most was the abundance of valuable resources. The course provided a wealth of additional materials, such as case studies, e-books, and industry reports, which further enriched my learning journey. The instructor's expertise and teaching style were exceptional. They presented the content clearly and engagingly, making it easy to stay focused and absorb the information. The course also offered interactive elements, including quizzes and practical exercises, which allowed me to actively apply what I learned.

Overall, I highly recommend the "Attract and Engage Customers with Digital Marketing" course to anyone looking to enhance their digital marketing skills. It is a comprehensive and well-rounded program that equips you with the knowledge and resources necessary to excel in the field. Whether you are a beginner or an experienced marketer, this course will undoubtedly provide valuable insights and help you achieve your marketing goals.

By Deleted A

Mar 13, 2023

one of the best platform and the best coach and mentor coach ak. thankyou google and courseera for providing with such immense knowledge and skills.

One of the bestest teacher ,mentor and guide throughout my whole life journey. I cannot explain in words what huge amount of respect I have for Coach Ak . He is the one who not only explained seo,sem and other concepts but he is the person who made the learning easy . HHis way of teaching made me feel connected to him as if I'm learning I'm real time classroom. All the money I had which I spenspent fir this course is worth it because of coach ak. The way he said at every end of video that you'll become something or seo expert or digital marketer boosted me with a different energy each time. His worwords and way of teaching has immensely affected my way of thinking and Learning. Wish he could be the mentor for all other parts. Also the struggle part when he mentioned that if you're struggling through it, know that you'll get there and achieve something big. All respect to coach ak❤️🙌🏻

By AFIQAH H B M

Apr 8, 2023

The second of the seven courses in the Google Digital Marketing & E-Commerce Certificate is called Attract and Engage Consumers with Digital Marketing. I need to practise attracting and engaging online users by using search engine optimisation (SEO), search engine marketing (SEM), and display advertising in this course. The steps of the marketing funnel will be examined, and I'll learn how to employ digital Marketing strategies to move clients through each stage. By comprehending SEO principles like keyword research, search engine algorithms, and link building, I need to discover how to improve the quality and amount of website visitors. I will also learn about sponsored search and advertising and study strategies for appearing on search engine result pages, or SERPs, and connecting with potential customers.

By Muhammad S H

Feb 16, 2023

Dear, Coach AK Ikwuakor and Coursera.com team,

I would like to express my heartfelt gratitude for providing the course on "Attract and Engage Customers with Digital Marketing." Your course has been an incredible learning experience that has equipped me with the skills and knowledge to create effective digital marketing strategies for my business. The course content was insightful, comprehensive and the practical exercises helped me to implement the concepts. Your passion and dedication to educating others is truly commendable, and I am grateful for the opportunity to learn from you. Once again, thank you for making this course available and for the excellent work you do in the field of digital marketing education.

Sincerely,

Muhammad Sahar Hafeez

By Jan A

Apr 16, 2023

This course has been one of my favorite Coursera courses. Not just because of valuable content, which we can all agree many of these courses give a lot of the high points and never really dig into the details we need in future postitions, but because of Coach AK! His delivery of material is engaging, well paced, and animated with enough emotion that you don't feel like you're watching a lecture. It seems silly, but at the end of most videos, he gives a short reassuring affirmation of how well you're doing and it actually felt genuine and given with intent. Those small reminders along with actual detailed information about Google's ad systems made this a valuable course whether you're going for the certificates or not!

By Aneesa B

Mar 23, 2024

I recently completed Attract and Engage Customers with Digital Marketing course, and I must say, it exceeded my expectations. The course content was incredibly comprehensive, covering various aspects from SEO to social media marketing in a way that was easy to follow and understand. The instructors were not only knowledgeable but also engaging, making the learning process enjoyable. What I found most valuable were the practical exercises and real-world case studies that allowed me to apply the concepts learned. Overall, this course has equipped me with the skills and confidence to dive into the world of digital marketing effectively. I highly recommend it to anyone looking to gain a solid foundation in this field.

By Lisa E

May 6, 2023

Coach AK was an excellent teacher who was knowledgeable, shared lessons in a clear way with great detail, was energetic and encouraging. I've worked in Marketing, but never learned about the details and nuances that can be available in digital marketing and how much it effects consumers who are on-line on a daily basis. I added to my knowledge regarding how the Google Search Engines work algorithms to provide data that is most relevant to searchers. It was especially helpful to break down how Google Ads works with uploaded content to create, test and create the most effective ads and how Google Analytics programs provide feedback to optimize ads. Excellent teach and speakers, excellent course!

By Bibiana J

Dec 28, 2023

I just completed Course 2 and was thoroughly impressed with its rich content. This course was brimming with insightful marketing strategies, effective tactics, and practical guidance on creating impactful Google ads. How did you fare in the quizzes? They were a stimulating way to measure my understanding and retention of the material. They add an interactive element that makes learning more enjoyable. Given the value of these quizzes, I propose increasing the number of questions. This could further enhance our grasp of the subject matter, deepening our knowledge and skills. Ultimately, it's a win-win scenario for us as learners.

By Lynn N

Jun 10, 2023

Whooooooa!!! This was quite technical but we have to give it up to AK for a great job! I have done a similar SEO & SEM course before but most concepts were quite hard to understand since they weren't quite well-explained. AK really tried to break down everything, however technical into understandable material for everyone. I also liked the activity assignments and got to know the areas to improve on. I have understood most of the concepts in this course and can't wait to get to the practical bit of it. Once again, I say A JOB WELL DONE to everyone who put this together! I will recommend this course to anyone, any day, any time!

By Maneeha R

Oct 8, 2023

Honestly, now I realized why Joi--the first instructor--as well as many others were encouraging me to keep going because this time, I was almost about to burn out from the stress! Thankfully, Coach AK was very empathetic and motivating, and he helped me understand the concepts that I had initially perceived as complex. The activities were a great way to get my brain working. The activity exemplars allowed me to pinpoint EXACTLY where my flaws were. Coach AK, again, was amazingly helpful and he made me want to keep going! (If I ever met Coach AK in real life, I would definitely ask him for an autograph! Thanks again!)

By Aisyah R

May 17, 2023

This course is very useful!!! Full with informations and knowledge about SEO, Digital Marketing, Digital Ads and so on. If you’re looking to learn about SEO, SEM Digital Ads and Digital Marketing, this is definitely one of the course that you should sign up! I’ve gone through many courses about Digital Ads&Marketing and SEM previously, but most of it make me confused even more. Surprisingly, this course are much easier to understand!! And the exercises, quizzes, reading modules, and the examination are very helpful to make you understand about all the lessons even more! Thank you Google for creating this course!

By Abdikhader M

Dec 11, 2022

Praises be to glory Almighty ALLAH who made an easier for m me taking this certificate from Google. It was very interesting journey with Coach AK Teaching us Adorable and Great Lessons about Digital Marketing. Thanks to Google , the sponsor of this course and Coach AK also.

The GLOBAL is growing on the digital platforms for making business and ads and there are making easy for saving time and money. Alongside for making money from customers who enjoyable see their need in the digital platforms which companies are sharing with. I am very appreciated!

Abdulkadir Mohamed Omar, from Somalia.

Thank You

By Md. A M K

Aug 16, 2023

This course has been a great learning experience for me. I already had some basic understanding of digital marketing, but this course has shown me how to take it to the next level. I have learned so much about how to reach and engage customers with effective digital marketing strategies. I’m eager to apply what I have learned to create and optimize campaigns that deliver results. I’m especially interested in improving my targeting and content creation skills. This course has given me the confidence and the skills to excel in the fast-paced and ever-changing world of digital marketing.

By Naveed I

May 16, 2023

Attracting and engaging customers in the digital landscape is no easy task, but this guide on digital marketing provides valuable insights and strategies to help businesses thrive. The content covers a wide range of topics, including search engine optimization (SEO), content marketing, social media marketing, and more.

The guide offers a comprehensive overview of each digital marketing skill, presenting key concepts and best practices. It also emphasizes the importance of data analytics and conversion rate optimization (CRO) to measure and improve marketing efforts.

By Hanieh S O

Mar 24, 2023

The course had greatly covered all aspects of Digital Marketing through search engines and websites. The exemplary quizzes were so useful and could help us bring the lessons to practice. The narrator was perfect, he gave the speeches so naturally. His tone ups and downs, and also his body gestures made it so easier to follow (unlike the first course that was so artificial and made it hard to focus). In overall, I loved everything about this course and hope I can make it a hands on experience.

By Ilze G

Jan 25, 2024

I thoroughly immersed myself in this course, where I successfully organized my understanding of SEM and display advertising. I have always held a great admiration for individuals who excel in managing Google Ads, traffic, bidding strategies, metrics, and more, effectively enhancing sales for their clients through mastery of such knowledge. Now, I genuinely feel confident and prepared to actively engage in discussions on these topics without any hesitation or self-consciousness.

By Adil A

Sep 12, 2023

This course exceeded my expectations. The course was not only engaging but also exceptionally applicable to real-world scenarios. The depth of knowledge imparted and the practical insights provided have equipped me with invaluable skills for effectively attracting and engaging customers in the digital realm. I highly recommend this course to anyone seeking to enhance their digital marketing expertise.

"Attract & Engage Customers With Digital Marketing"

Adil Ahmed (Pakistan)

By Rais H

Mar 14, 2024

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

By Moloi S

Apr 17, 2023

It is my great honor and privilege to have been given a chance to study, as is been my dream from young age to see myself achieve or receive any kind of certification which i couldn't back then because of my family background. I would like to thank Coursera, Google management, educators and team players who worked really hard to compile and structure this fruitful courses. I am Excited, Humbled and Blessed for this opportunity.

Thank you and keep shining in our lives.

By Cisse M

Jan 5, 2023

This course gives clear expectations and instruction from the introduction of concepts to the steps of accomplishing tasks associated with SEO & SEM. I especially appreciate the opportunities to practice creating Short headlines, Long headlines and descriptions. The instruction given during the exercises were particularly helpful with assessing my understanding of the work. I would love to see more practice models with exemplars even outside of the coursework.