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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,860 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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151 - 175 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Paramith R

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Oct 3, 2023

I loved coach AK and his teaching style. he was really empathetic and understanding in this courses. Thank you google and coach AK. I learnt a lot about SEO, SEM, and display advertising.

By Thamanan S

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Jan 2, 2023

I am so excited to have the opportunity to learn about what SEO/SEM is, and how to optimize my website. I knew how to use Google ads and many tools to attract and engagement my customers.

By Ashim K G

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Oct 10, 2022

Found it Extremely informative and industry focussed knowledge and very helpful in my understanding of the customer attraction and engagement .A major pillar of digital marketing

By Vipin B

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Jun 14, 2023

great course work, great coach AK , i never felt such engaged in a virtual classroom, it was more like getting a course done in actual college. Great support from coursera.

By CY C

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Mar 1, 2023

Out of the wading pool from the first module and into the deeper end. Overall a good course with good insight and links to a library of references for further self learning.

By Alee H

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Dec 8, 2022

i am giving full stars to this course, sir coach AK is just a genius who precisely knows how to engage with people. learned a lot from this course highly recommended course.

By nawal k

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Oct 9, 2022

It was a well tailored comprehensive theoretical and practical course of a great learning in Digital Marketing to add skill in digital adverrtisement in todays erra.

By Ihssane B

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Feb 14, 2023

Great course represented by the best coach AK. With all the things i learned from this course I feel more confident and ready to start this journey as a digital marketer .

By Annisa W

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Oct 20, 2022

I can finally understand how SEO is needed in digital marketing, even though I have to repeat the material presented several times because the discussion is quite complex.

By Bharti K

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Jan 27, 2023

Really Loved it and I really enjoyed this course. Learnt a lot from this and hope to use what I learnt in my future tasks. Thanks a lot Coursera for helping me this much.

By Spring 星

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Oct 6, 2022

Thank you Couch AK, I was touched moved by yoyr teaching style, your efforts, your passion.

You did lot work, lot efforts, well designed class. Thank you again !!!!!!

By Gbenga D

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Jan 4, 2024

it was engaging and enlightening, you will discover how day to day social media and online interactions are accomplished by Digital Marketers & E-commerce specialist.

By Muhammad A

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Apr 23, 2023

I learnt so much and to my amazement all of skills that i have learnt were from google specialist mentors. And i am very thankful to coursera for this opportunity.

By Nimo

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Dec 10, 2022

this is very important course for customer care and attention and also deal with creating my ideal customer so thanks so much coursera it's helpful my career

By G I

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Feb 3, 2023

Timely and practical information presented in a clear way. The course provides an excellent overview of digital marketing essentials, including SEM and Google ads.

By Tarun K S

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Feb 26, 2023

Excellent and exceptionally well explained. Covered all the topics in a very easy and convenient way. Thanks to Coach AK and the team for such a fantastic course.

By Leonel E

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Dec 22, 2022

Muy buen curso, claro, sencillo, muy facil de entender y aprender aún con tiempos complicados y ritmo de aprendizaje inestable. El material es completo y variado.

By Valeria V

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Mar 24, 2023

me encantan los casos prácticos, son muy buenos para practicar la teoría, si bien son ejercicios, son de mucho apoyo ya que ayudan a interepretar los conceptos.

By Ibhagbosoria J Y B

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Jan 27, 2023

It was a wonderful experience. I have been able to learn a lot from this program and I look forward to gaining more knowledge in the field of Digital Marketing.

By Geetanjali

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Sep 30, 2022

Thank you so much professor for this outstanding course, I would always honor you in my heart and career further ,thanks google coursera and everyone for this.

By Ahmed K

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Mar 15, 2023

Very good course, teaches the marketing best practices with time saving tips. Like using the persona's and taking the SEM into next level using ads extensions.

By Chandan K

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Nov 1, 2023

One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital ads and other distractions.

By ignacio c

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Oct 21, 2022

Muy buen curso, simple, entretenido, didáctico y actualizado.

Entrega las herramientas y el conocimiento para un mundo que nunca deja de cambiar y avanzar.

By Leilani H

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Apr 13, 2023

This class makes me want to take a deeper dive into each area. Even though I've set up Google ad campaigns, Google business listings, I still learned A LOT.

By Mariola M M

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Oct 12, 2022

Me gusta como está explicado cada paso para configurar y entender las campañas de anuncios y cómo estas puede ayudar a atraer el tráfico que se necesita.