Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
About this Course
Skills you will gain
- 5 stars72.37%
- 4 stars22%
- 3 stars2.93%
- 2 stars1.71%
- 1 star0.97%
TOP REVIEWS FROM BRANDING AND CUSTOMER EXPERIENCE
I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.
Amazing insight into the customer journey and product design.
El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.
A real good way to start customer experience. The materials are well design to show the relationship between the brand and the customer experience!
About the Branding: The Creative Journey Specialization
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