Chevron Left
Back to The Business of Social

Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
stars
770 ratings

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

TW

Oct 17, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG

May 1, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Filter by:

1 - 25 of 105 Reviews for The Business of Social

By Keith B

Aug 14, 2019

By Raja R

Feb 16, 2017

By Danielle C

Nov 20, 2018

By christopher

Nov 16, 2020

By Maya C

Oct 10, 2016

By henrietta K

Mar 21, 2016

By Hira A

May 17, 2021

By Toby W

Oct 18, 2017

By Cristian G G

May 2, 2017

By Arantxa C V V

Nov 29, 2019

By Brianna W

Jun 6, 2019

By James-Anthony G

Aug 13, 2019

By Lyssa M

Jun 6, 2016

By Mike D

Nov 26, 2020

By Joel R A H

Jul 13, 2020

By Emmanuel E

Mar 11, 2021

By Ronald B

Aug 16, 2020

By Soren G

Mar 13, 2021

By Ninette P

Sep 27, 2020

By Natasha

Feb 14, 2016

By Rizwan H

Jan 9, 2021

By Luznery d C V M

Jun 7, 2016

By Mary L

May 4, 2020

By Martynas K

Nov 7, 2016

By Bruno G

Feb 15, 2016