Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
This course is part of the Marketing Mix Implementation Specialization
About this Course
Skills you will gain
- Retail Management
- Supply Chain
- Channel Management
Syllabus - What you will learn from this course
Distribution Channel Planning and Management: Why are They so Important?
Distribution Channels and Their Evolving Landscape
The Retail Strategy and Marketing Mix
Retailing Without Frontiers: New Trends in Retailing
- 5 stars64.57%
- 4 stars23.52%
- 3 stars8.38%
- 2 stars2.19%
- 1 star1.33%
TOP REVIEWS FROM CHANNEL MANAGEMENT AND RETAILING
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
Instructor was great at providing live examples. Reading, tests and assignments are manageable. I plan to attend more.
It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.
Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.
Course content is pretty good.
About the Marketing Mix Implementation Specialization
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