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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,083 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

AA

Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

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151 - 175 of 197 Reviews for Channel Management and Retailing

By Rinchy

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Jan 24, 2017

I love the interview parts.

By Ibeth J

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Oct 18, 2019

Excellent professor!

By CAYABYAB, M R D

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May 13, 2022

Very great course!

By Archit A

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Jun 15, 2020

Fantabulous Course

By Vudum S

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Nov 21, 2022

good informative

By Chukwu I I

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Jan 30, 2020

Lecture was good

By 1971301026 R Y

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Mar 22, 2022

it was good

By Siddharth C

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May 26, 2020

nice course

By KAUNG N S

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Apr 18, 2016

awesome!

By Ramana R M

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Sep 9, 2022

Thanks

By Srikanth P

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May 18, 2023

good

By parth s

•

Sep 30, 2018

nice

By Jawahar S

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Aug 10, 2019

The course has some good concepts on classifying retailers, distribution channels, and franchises, and on focusing on the customer needs; however, I expected more on par with the other courses in the mini specialization. Items that could be better are (1) Updated readings and examples later than 2015 since mobile and digital are moving so fast (2) More inspired quizzes and peer graded work. These seemed to be rote or simple questions (3) Coursera needs better transcriptions and to fix incorrect sections on all lectures

By Aranzazu G A

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Oct 7, 2019

Overall, the information given is really useful, and the examples and the interviews, but I may give my humble opinion, the way of the teacher express and communicate, was not really good and sometimes was difficult to understand.

Regarding the documentation given, I will propose to add new updated ones, I read some of them from 2014 and 2015 and we are in 2019.

Thank yoiu

By Luis S

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Oct 22, 2016

The accent of this teacher made me struggle to comprehend some of the most basic concepts she was presenting. I learned way much more on the previous modules of this specialization.

The course should be 2/5 stars, but thanks to Boston and McKenzie articles, I will give an extra one.

By Anastasia D

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Jun 24, 2016

I liked the professor very much, and the expert interviews were interesting. On the other side, she used a lot of articles from the internet which gave not much knowledge. I think it would be better to use more material from professional manuals, not from "trendy" websites.

By Prashant V J

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Jul 12, 2020

Some of the articles shared were outdated. E.g. Future of Retail in the year 2020, when it is currently 2020, should be re-evaluated. Overall the trainer and the structure was quite nice and apt for a novice.

By Kgashane M

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Aug 12, 2019

Great research on the topic. However...The material is a little out-dated (2015) and the tests and assignments are way too easy. THe required reading time is grossly understated.

By Joey V

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Aug 26, 2016

A good course, but not up to par with the first two. The content was far more theoretical and left me looking for applicable information. That said it was still a good course.

By Deleted A

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Mar 3, 2022

Good information here but the delivery was difficult due to strong accent and broken English in the transcriptions.

By patricia c z

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Jan 25, 2017

Teresa is great! she seems very friendly and kind but some contents are a little bit borried and difficult.

By Prabhav M

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Aug 6, 2020

Poor communication & voice accent, difficult to understand, not so much interesting as previous courses

By Steve K

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Jun 28, 2016

good but sometimes cannot hear clearly what the tutor says whenever they have strong Spanish accent.

By Maaz S

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Dec 29, 2018

Professor could give more examples rather than defining and making as study the book knowledge

By Rahul B

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Mar 24, 2017

A very informative course that will definitely help you to excel in your professional field.