Chevron Left
Back to Channel Management and Retailing

Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,038 ratings

About the Course

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

MA

Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

Mar 16, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

Filter by:

26 - 50 of 190 Reviews for Channel Management and Retailing

By Marcela C

Aug 23, 2020

By Syed S A

Jun 30, 2020

By Deleted A

Jul 8, 2017

By Iurii S

Nov 15, 2019

By Chavda P M

May 31, 2020

By VANSHIKA S

Apr 17, 2020

By HARSHITA S

Jun 7, 2020

By Mercelena L

Oct 16, 2020

By Ajith G

Jan 24, 2021

By Phu M (

Jul 23, 2019

By Abhijay M K

May 5, 2021

By T. A

Apr 26, 2020

By NGUYEN L H T

Aug 26, 2022

By Michael T

Apr 21, 2016

By Filipe H S C

May 17, 2020

By Łukasz C

Aug 21, 2016

By Christopher J

Sep 17, 2020

By debasmita h

Jul 25, 2020

By Katya F

Nov 23, 2020

By SHUBHAM P G

Jun 1, 2020

By Sulaimon y

Sep 27, 2020

By faiyyaj s

Sep 26, 2021

By Himanshu S

Jun 21, 2020

By Jaimie W

Nov 26, 2018

By VeenaHS

Dec 5, 2020