4.8
stars
3,193 ratings

Julian Birkinshaw

105,837 already enrolled

Offered By

University of London

London Business School

Managing the Company of the Future

University of London

About this Course

58,182 recent views

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 12 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Skills you will gain

Management Theory
Strategic Management
Leadership
Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 12 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.88/5 (917 Ratings)

Julian Birkinshaw

Professor of Strategy & Entrepreneurship

London Business School

108,688 Learners

2 Courses

Offered by

University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk

London Business School

London Business School was founded in 1964 and joined the University of London in 1965.

London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship.

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Syllabus - What you will learn from this course

Content Rating98%(33,114 ratings)

Week

Week 1

1 hour to complete

Course Introduction

Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team

1 hour to complete

3 readings

2 hours to complete

Week 1

Hello and welcome to the first week of 'Managing the Company of the Future'. In Week 1, we will be talking about the difference between leadership and management, and the reasons why we need to reinvent management as it is today.

2 hours to complete

11 videos (Total 75 min), 3 readings, 1 quiz

11 videos

1.1 Overview of the course 8m

1.2 Management versus Leadership 6m

1.3.1 How the business world is changing (Part 1) 7m

1.3.2 How the business world is changing (Part 2) 8m

1.4.1 The Failure of Traditional Management (Part 1) 5m

1.4.2 The Failure of Traditional Management (Part 2) 6m

1.5.1 The Need for Management Innovation (Part 1)6m

1.5.2 The Need for Management Innovation (Part 2) 6m

1.6.1 What does this mean for me? (Part 1) 6m

1.6.2 What does this mean for me? (Part 2) 8m

Week 1 Summary5m

3 readings

Videos from Management Innovation eXchange (MIX)10m

Week 1 slides10m

Week 1 reading10m

1 practice exercise

Week 1 Quiz30m

Week

Week 2

2 hours to complete

Week 2

Welcome to Week 2 of 'Managing the Company of the Future'. This week, we'll be learning about traditional and alternative approaches to coordination and decision making, and how you can experiment with some of the new alternative ideas in your own company.

2 hours to complete

12 videos (Total 88 min), 2 readings, 1 quiz

12 videos

2.1 Defining your management model 11m

2.2.1 Principles of co-ordination (Part 1) 8m

2.2.2 Principles of Coordination (Part 2) 7m

Steven Weber, University of Berkeley: Making our actions visible to others enables better coordination and overall social welfare3m

2.2.3 Principles of co-ordination (Part 3) 6m

2.3 Moving from bureaucracy to emergence 11m

2.4.1 Principles of decision making (Part 1) 6m

2.4.2 Principles of decision making (Part 2) 5m

Gary Hamel, London Business School : A crowdsourcing approach to getting new ideas funded in large companies 4m

2.4.3 Principles of decision making (Part 3) 6m

2.5 Moving from hierarchy to collective wisdom 8m

Week 2 summary7m

2 readings

Week 2 slides10m

Week 2 reading10m

1 practice exercise

Week 2 Quiz30m

Week

Week 3

2 hours to complete

Week 3

Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company.

2 hours to complete

13 videos (Total 81 min), 2 readings, 1 quiz

13 videos

3.1.1 Principles of motivation - Managing within (Part 1) 8m

3.1.2 Principles of motivation - Managing within (Part 2) 5m

3.1.3 Principles of motivation - Managing within (Part 3) 6m

Andrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation? 2m

3.2.1 Moving from Extrinsic to Intrinsic Motivation (Part 1) 4m

3.2.2 Moving from Extrinsic to Intrinsic Motivation (Part 2) 5m

3.3.1 Principles of Objective Setting (Part 1) 5m

Jeffrey Pfeffer, Stanford University: The problem with traditional measures in large organisations 2m

3.3.2 Principles of Objective Setting (Part 2) 7m

3.4 Moving from Linear Alignment to Obliquity 11m

3.5.1 Putting the four dimensions together (Part 1) 5m

3.5.2 Putting the four dimensions together (Part 2) 7m

Week 3 summary7m

2 readings

Week 3 slides10m

Week 3 reading10m

1 practice exercise

Week 3 Quiz30m

Week

Week 4

2 hours to complete

Week 4

Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency.

2 hours to complete

11 videos (Total 74 min), 3 readings, 1 quiz

11 videos

4.1.1 Diagnosing your current and future models (Part 1) 5m

4.1.2 Diagnosing your current and future models (Part 2) 6m

4.2.1 How can you change your management model? (Part 1) 6m

4.2.2 How can you change your management model? (Part 2) 4m

4.2.3 How can you change your management model? (Part 3) 5m

4.2.4 How can you change your management model? (Part 4) 5m

4.2.5 How can you change your management model? (Part 5) 8m

4.3 A methodology for experimenting with new ways of working 8m

4.4 Rise and fall of "outlier" companies with unusual models 7m

4.5 Learning from outlier companies 11m

Week 4 summary4m

3 readings

Week 4 slides10m

Worksheets10m

Week 4 reading10m

1 practice exercise

Week 4 Quiz30m

Reviews

4.8

1114 reviews

5 stars
85.22%
4 stars
12.82%
3 stars
1.29%
2 stars
0.21%
1 star
0.43%

TOP REVIEWS FROM MANAGING THE COMPANY OF THE FUTURE

by VSNov 28, 2020

Remarkably insightful. Definitely, it is going to make a big positive change in the way I am managing my current team. Prof. Birkinshaw is an mesmerizingly engaging instructor. Kudos!!!!

by MIMay 10, 2020

I learned a lot from this course... It gave me new ideas to put in practice at my job, and the professor is really good...!! He explain everything very well :( I really had fun in this course.

by KAMay 7, 2020

Excellent content of the course, Very well explained each and every concepts using wide variety of examples, communication with students is excellent, assignments and quiz are very excellent.

by IBOct 31, 2020

This is an excellent course that gives simple but powerful insights for leaders to run the business in a volatile environment. Thanks a lot and hats off to Prof. Julian and academic staff.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Build employee skills, drive business results

Discover Coursera for Business

Managing the Company of the Future

Managing the Company of the Future

About this Course

Skills you will gain