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Learner Reviews & Feedback for Consumption, Marketing and Culture by University of London

4.7
stars
12 ratings

About the Course

What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter. This course prepares students for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives. Rather than pose the question of how ‘we’ can sell more stuff to consumers, this course asks, what does it mean to be regarded as a consumer in this moment of history?...
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1 - 5 of 5 Reviews for Consumption, Marketing and Culture

By K W Y P C S F

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Jun 14, 2023

The Consumption, Marketing and Culture course offered by the University of London is an exceptional program that provides a comprehensive and in-depth exploration of the fascinating intersection between consumer behavior, marketing strategies, and cultural influences. This course offers valuable insights into the complex dynamics that shape contemporary consumer culture.

One of the strengths of this course is its well-designed curriculum, which covers a wide range of relevant topics. From understanding the psychological aspects of consumer behavior to analyzing the impact of marketing on society and exploring cultural influences on consumption patterns, students gain a holistic understanding of the subject matter. The course also delves into contemporary issues such as sustainable consumption and the digitalization of marketing, ensuring students are equipped with up-to-date knowledge and skills.

The course instructors are highly knowledgeable and experienced in their respective fields. Their expertise and passion for the subject shine through in their engaging teaching methods, which include a combination of lectures, interactive discussions, case studies, and real-world examples. Students benefit from their guidance and are encouraged to think critically and apply theoretical concepts to practical scenarios.

Furthermore, the University of London provides a supportive and enriching learning environment. The course incorporates various resources, including online materials, research databases, and access to academic support services. Additionally, opportunities for peer interaction and collaboration are fostered through group projects and online forums, allowing students to engage with diverse perspectives and enhance their learning experience.

By completing the Consumption, Marketing and Culture course from the University of London, students not only gain a deep understanding of the complex relationship between consumption, marketing, and culture but also develop critical thinking skills, analytical abilities, and a global perspective that are highly valued in today's competitive professional landscape.

Overall, the Consumption, Marketing and Culture course from the University of London is an outstanding program that provides a solid foundation for those interested in exploring the intricate connections between consumer behavior, marketing strategies, and cultural influences. It equips students with the knowledge, skills, and insights necessary to navigate and excel in the dynamic world of consumer culture.

By Sergey M

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Mar 16, 2023

This course offers a fresh perspective on consumerism and marketing that challenges traditional thinking. It encourages students to think critically about the impact of marketing on our lives and provides valuable insights into the workings of consumer society.

By Nefzi A

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Oct 6, 2023

great course

By Ionut O

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Mar 15, 2023

A simple way to understand the complexity of subject!

By Seben O

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Oct 20, 2023

not well organized, content feels very superficial. This is more like listening to a podcast rather than studying a course.