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Learner Reviews & Feedback for Customer Insights: New Product Development Orientation by University of Illinois at Urbana-Champaign

4.4
stars
91 ratings

About the Course

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products....

Top reviews

AM

May 25, 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

TS

Sep 14, 2020

I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.

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