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Learner Reviews & Feedback for Demand management: Breaking down today’s commercial silos by ESSEC Business School

4.7
stars
328 ratings

About the Course

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....

Top reviews

TH

Sep 30, 2021

Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field.

Thanks a lot. Wish you all the best.

RS

Mar 10, 2021

Well structured and presented. I especially appreciated the Forecasting models and the case studies.

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