This course is part of the Digital Business Specialization

Valérie Fernandez +1 more instructor

Offered By

École Polytechnique

Institut Mines-Télécom

Digital Business SpecializationÉcole Polytechnique

About this Course

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LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.

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Shareable Certificate

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Course 4 of 4 in the

Digital Business Specialization

Intermediate Level

Approx. 11 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 4 in the

Digital Business Specialization

Intermediate Level

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Valérie Fernandez

Thomas Houy

Offered by

École Polytechnique

École polytechnique combines research, teaching and innovation at the highest scientific and technological level worldwide to meet the challenges of the 21st century. At the forefront of French engineering schools for more than 200 years, its education promotes a culture of multidisciplinary scientific excellence, open in a strong humanist tradition.\n

Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.

Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.

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Syllabus - What you will learn from this course

Week1

Week 1

2 minutes to complete

PRESENTATION OF THE CAPSTONE MODULE

2 minutes to complete

1 reading

Week2

Week 2

3 hours to complete

LET'S MAKE LVMH MORE DIGITAL

3 hours to complete

4 videos (Total 12 min), 5 readings, 1 quiz

Week3

Week 3

3 hours to complete

DEEP DIVE INTO HUAWEI

3 hours to complete

4 videos (Total 39 min), 6 readings, 1 quiz

Week4

Week 4

6 hours to complete

GET THE POWER WITH ENERGYSQUARE

6 hours to complete

11 videos (Total 51 min), 7 readings, 4 quizzes

11 videos

Case Presentation41sEnergysquare founders interview3mCES in Las Vegas1mBest of Innovation Award CES 20191mExplanations before starting the case1mEnergysquare on Kickstarter2mBehind the scenes of Energysquare's Kickstarter campaign5mSimon Sinek conference18mComputex in Taipei3mInterview of an expert (part 1)5mInterview of an expert (part 2)6m

7 readings

Mission 1 / task 1 Designing a landing page30mMission 1 / task 2 Identifying influencers1hMission 2: Explaining B2B strategy1hThe story continues ...10mAdvantages and drawbacks of licensing intellectual property rights15mMission 3: Choosing a KPI30mRetention is king10m

About the Digital Business Specialization

This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.

With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations. Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Digital Business - Capstone project

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