Chevron Left
Back to Content Strategy for Professionals: Ensuring Your Content's Impact

Learner Reviews & Feedback for Content Strategy for Professionals: Ensuring Your Content's Impact by Northwestern University

4.6
stars
167 ratings

About the Course

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Top reviews

LR

Dec 1, 2020

This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.

AR

Dec 12, 2017

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

Filter by:

1 - 25 of 31 Reviews for Content Strategy for Professionals: Ensuring Your Content's Impact

By Maria T

Jul 14, 2016

By Edward B

Apr 20, 2016

By J M

Jan 9, 2017

By David B

Feb 22, 2017

By Jill M

May 19, 2020

By Olesya A

Dec 2, 2016

By Laura D S

Oct 7, 2021

By Rosa M P H

Jun 20, 2020

By Laurence L R

Dec 2, 2020

By Armin R

Dec 13, 2017

By James-Anthony G

Aug 13, 2019

By Claudia M

Dec 11, 2019

By Nicolette W

Nov 28, 2016

By Dario R

Jul 27, 2017

By Deleted A

May 10, 2018

By Tayo A

May 3, 2021

By Craig

Dec 11, 2018

By Kathryn S

Nov 3, 2019

By ABED A A

Nov 28, 2016

By Mariana S R

Oct 15, 2016

By fcastilloch

Jan 25, 2021

By Phan T A

Apr 18, 2016

By Gerard

Oct 5, 2017

By Melissa O S

Nov 9, 2020

By Rayeed H

Jul 19, 2020