This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

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Dr. James V. Green

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Entrepreneurship: Launching an Innovative Business SpecializationUniversity of Maryland, College Park

About this Course

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Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. 
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

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Shareable Certificate

Earn a Certificate upon completion

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Course 4 of 4 in the

Entrepreneurship: Launching an Innovative Business Specialization

Beginner Level

Approx. 10 hours to complete

English

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Skills you will gain

Venture Capital
Financial Statement
Finance
Entrepreneurship

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 4 in the

Entrepreneurship: Launching an Innovative Business Specialization

Beginner Level

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.72/5 (29 Ratings)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

102,290 Learners

13 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week

Week 1

3 hours to complete

Defining the Opportunity

3 hours to complete

10 videos (Total 83 min), 9 readings, 1 quiz

10 videos

Welcome to the Entrepreneurship Capstone2m

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1m

Does your solution create value for your stakeholders?9m

What is value innovation?6m

Is the problem real?7m

Is your advantage superior and sustainable?15m

Can you build the right team at the right time?15m

Will your business model work?10m

Crafting the business model canvas: Part 17m

Crafting the business model canvas: Part 26m

9 readings

Introduction to the course3m

Meet Dr. James V. Green3m

Connect with your classmates3m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10m

"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10m

"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10m

Lecture Slides1m

Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs5m

1 practice exercise

Initial Business Model Canvas30m

Week

Week 2

2 hours to complete

Discovering the Customer

2 hours to complete

6 videos (Total 46 min), 5 readings, 1 quiz

6 videos

Customer segments, value propositions, and product features12m

Customer types8m

Customer segments and business models6m

Customer archetypes4m

Minimum viable product7m

How to interview customers5m

5 readings

Talking to Humans" by Giff Constable. Available as a free PDF.10m

"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10m

"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10m

"How do I set up customer interviews?" by Jeff Lash10m

Lecture Slides1m

1 practice exercise

Customer Interviews and Analysis: Part 1 of 230m

Week

Week 3

1 hour to complete

Understanding Customers

1 hour to complete

3 readings

Week

Week 4

2 hours to complete

Creating the Marketing and Sales Strategy

2 hours to complete

5 videos (Total 47 min), 6 readings, 1 quiz

Reviews

4.7

47 reviews

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2 stars
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TOP REVIEWS FROM ENTREPRENEURSHIP CAPSTONE

by PRJun 23, 2019

Comprehensive, depth, breadth and quality materials for study and application.

by KMJan 29, 2021

Great course to learn about Entrepreneurship. I highly recommend this course. Thank you for offering this valuable course to me.

by HApr 30, 2020

Great course content for a recap of everything done in module 1 to 3.

by YMAug 27, 2020

Lots of things to learn, Thank you Coursera and Enterepreneueship Capstone Team.

View all reviews

About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Entrepreneurship Capstone

About this Course

Skills you will gain