Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
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Offered By
Entrepreneurship: Launching an Innovative Business SpecializationUniversity of Maryland, College ParkAbout this Course
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Course 4 of 4 in the
Beginner Level
Approx. 10 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Venture Capital
- Financial Statement
- Finance
- Entrepreneurship
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 4 in the
Beginner Level
Approx. 10 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
3 hours to complete
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
3 hours to complete
10 videos (Total 83 min), 9 readings, 1 quiz
2 hours to complete
Discovering the Customer
Discovering the customer and interviewing customers
2 hours to complete
6 videos (Total 46 min), 5 readings, 1 quiz
1 hour to complete
Understanding Customers
Analyzing customers
1 hour to complete
3 readings
2 hours to complete
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
2 hours to complete
5 videos (Total 47 min), 6 readings, 1 quiz
Reviews
- 5 stars78.94%
- 4 stars16.22%
- 3 stars3.50%
- 2 stars0.43%
- 1 star0.87%
TOP REVIEWS FROM ENTREPRENEURSHIP CAPSTONE
by TADec 29, 2020
Amazing course experience it was worth the time and sacrifice
by PRJun 23, 2019
Comprehensive, depth, breadth and quality materials for study and application.
by OSMar 18, 2018
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
by NMMay 22, 2020
It was a good overall summary. Lots of things we already saw in the specialization but it didn't hurt to revisit.
About the Entrepreneurship: Launching an Innovative Business Specialization
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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