This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
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Entrepreneurship Strategy: From Ideation to Exit
HEC ParisAbout this Course
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Syllabus - What you will learn from this course
Knowing who you are
Securing the first key steps of your entrepreneurial project
Igniting your project
The path to maturity
Reviews
- 5 stars81.09%
- 4 stars16.52%
- 3 stars0.95%
- 2 stars0.71%
- 1 star0.71%
TOP REVIEWS FROM ENTREPRENEURSHIP STRATEGY: FROM IDEATION TO EXIT
Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience
pragmatic and concret with great tips to put in place asap, strategies which are more middle or long term
A good course that helps to learn how to run a business and the investment to be made,business tactics to be followed to attract investors and customers.
Excelent this course, the teacher is excelent and the participation of the guest is very good. In resume the course have information very valuable
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