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Learner Reviews & Feedback for Foundations of Digital Consumer Search and Marketing by Queen Mary University of London

3.5
stars
11 ratings

About the Course

This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also have the opportunity to discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers. Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved. In the end-of-course assignment, you will reflect on the key points from this course, and consider how they can be applied in a real-life context. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization....
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1 - 3 of 3 Reviews for Foundations of Digital Consumer Search and Marketing

By Mariza S

•

Mar 24, 2023

Sorry but it's a complete waste of time.

1) Too much theory and terminology that is never used in reality.

2) When you submit your assignment you have to wait 7-10 days for peer review. So even if you are quick and ahead of time you can;t finish it soon, you still have to wait doing nothing and being charged for no reason.

3) The material is outdated . Some links dont work , there is extended reference to the pandemic and the texts under the videos need proof reading.

4) At open ended questions, only the exact word that was used in the course is accepted as correct, no other word with the same meaning. This leads us to learn it by heart like we are in high school? or find another way?

I dont suggest this course.

By Vakare V

•

May 11, 2022

I am very dissapointed with this course. It's impossible to listen to and concentrate on a material because of terrible accent (I would expect more from professionals of London university) and poor sound too. The material is dry and borring, basicly I can find everything in a book (and my guess in particular one which was quated so often). I had to read all the transcripts so in the end I bought a very expensive and hard to read book about what marketing is. You can find most of the info in wikipedia. Do not recommend for someone new cause you'll be lost after first three page long sentences.

By Rereko H

•

Mar 29, 2022

Quizzes answers are wrong itself... there's noone to help review my assignemnt