This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
About this Course
Skills you will gain
- 5 stars86.23%
- 4 stars11.55%
- 3 stars1.56%
- 2 stars0.26%
- 1 star0.38%
TOP REVIEWS FROM FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
Its a great course for introduction about the basic concepts of digital marketing.
But the only thing I think they could improve is the presentaion which could be more upbeat and engaging.
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
Some concepts may already be known to some students, but this will work for anyone interested in the subject.
As a beginner, I love how informative this course was in explaining the big picture items in the subject. I loved all of the different learning styles and the simple ways they displayed the info
it was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.
About the Google Digital Marketing & E-commerce Professional Certificate
Frequently Asked Questions
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