Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
6,109 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

Filter by:

226 - 250 of 1,587 Reviews for Foundations of Digital Marketing and E-commerce

By Brandon B

Nov 15, 2022

By Katherine

Aug 29, 2022

By Rodolfo H

Nov 23, 2022

By ALI H S

Nov 3, 2022

By Abdul B

Sep 28, 2022

By Dmytro N

Aug 13, 2022

By Jayashree S

Jul 26, 2022

By Jennifer B

Nov 3, 2022

By Majed B A L

Oct 9, 2022

By Jessica L A

Sep 19, 2022

By Shayla P

Aug 2, 2022

By Mohamed A

Nov 16, 2022

By Camille S

Sep 25, 2022

By Adinda S M

Nov 21, 2022

By sobiyah F

Oct 30, 2022

By Rhoda N

Sep 23, 2022

By Eleni D

Aug 19, 2022

By Walter M F

Jul 21, 2022

By Denisha D

Nov 19, 2022

By Luis C L

Sep 16, 2022

By Abdullah A

Sep 13, 2022

By britney w

Jul 27, 2022

By Liz M

Oct 7, 2022

By Irene M

Nov 2, 2022

By Daniel B

Oct 8, 2022