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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
17,966 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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301 - 325 of 4,439 Reviews for Foundations of Digital Marketing and E-commerce

By Shakeel A

Jul 12, 2023

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of.

By Peace O

Feb 16, 2023

The way the lessons were taught just flowed into one another, the examples given painted a clearer picture and the in-video quizzes made sure I was paying close attention to what was being taught.

An overall awesome experience. Thank you Google. Thank you Coursera

By Swati J

Dec 24, 2022

For people willing to try their hands on digital marketing & e-comm. This course is very insightful and the assessments helps to do practicals which is very helpful. I was planning do to this course since past a year and now when i have completed it, feels worth.

By Viktoria T

Oct 16, 2022

Thank you !

I really enjoyed the learning process. Everything was explained with examples and It made everything so much easier. I am happy I chise this Digital Mareting and E- commerse Course. Thats exactly what I want to do.

I am excited for the next course !

By Jorge M V L

Jul 20, 2022

Este curso superó ampliamente mis expectativas. Toda la información se brinda con una claridad impresionante y además es información relacionada específicamente con el tema.

100% recomendado a quienes quieren empezar en el apasionante mundo del Marketing Digital!

By Kaitie E

Jun 12, 2022

If this topic is at all of interest to you and you're not able to or wanting to attend a school program. Then you need to check this course out! I learned so much and it was so easy to learn and use this platform! I can't wait to continue onto the next courses :)

By Shyaka B

Feb 19, 2024

I Have been able to learn all The fundemnetals, through this course i learnt so much about digital marketing and e-commerce. Which opened my mind and vision into pursuing more courses part of this amazing path towards the digital martketing and e-commerce field.

By kopishan t

Mar 13, 2024

Google Digital Marketing Course provides a concise yet comprehensive overview of key digital marketing concepts. With practical exercises and up-to-date content, it's a valuable resource for both beginners and seasoned marketers looking to enhance their skills.

By Rahul S

Jul 1, 2023

This is the most wonderful experience to complete the Foundations of Digital Marketing and E-commerce course successfully, looking forward to learnn more and I would like to complete the entire course in a good manner.

Thank you team for your continuous support.

By Wen W

Feb 7, 2023

This course gives me a way to closely know what the operator‘s job doing, and let me know better the current oversea marketing and how to nourish a product. It is really helpful to lead me to have faith to purchase a position when I am confused about my career.

By venugram c

Aug 6, 2022

I am so thankful for the full course and easy access to understanding all the concepts of digital marketing aadn commerce brushing up skills helped me a lot. Thank you so much for the content you have produced for making me feel "content" with my career path!!

By Gigi R

Jun 23, 2023

Great Introduction to Marketing and E-commerce. 600% increase for positions within this field! I thought my Art degree was going to be a complete failure until I found that in this career a lot of those skills are necessary and highly coveted. Perfect for me!

By Manu F

Nov 5, 2022

Entertaining, useful and really well organized. I also believe that the tasks that you have to do during the course are fun and encourage learning. I've done research on my own regarding this theme and this course is the best way to learn it fast and properly

By Sonia E L C

Oct 18, 2022

Excelente el curso!!, sin embargo lo sugiero las siguientes recomendaciones:

Agregarlo en el Iidioma Español

Mayor desarrollo en el tema de estratgias para identificar tu público objetivo

Gracias por su invaluable apoyo

Saludos:

Villahermosa, Tabasco, México

By Lloyd C

Jun 16, 2022

Wow. This course was very informative and comprehensive that i have to admit that i enjoyed it very much. The instructor was straight forward and captivating. i would recommend this course to anyone wanting to start a career in digital marketing and ecommerce

By Deleted A

May 13, 2023

The e-commerce and digital marketing program likely provided learners with a comprehensive understanding of the digital marketing landscape, enabling them to navigate the ever-evolving online business environment with more confidence and strategic thinking.

By RICHARD

Nov 26, 2022

Great experience! I gained skills that I didn't have before and I'II continue learning and using coursera tools to advance my professional career opportunities with google community as well. Thanks so much for this opportunity. It comes once in a life time.

By Taimur H

Dec 13, 2022

Working in this field full time from past 5 years but still didn't find anything boring or irrelevant

For people working in this field it's a refresher and can be completed in 3-4 days

For beginners it might take 2 weeks or so

"Good luck and happy learning"

By maria p c

Nov 18, 2022

This course is amazing!! I learned all the foundations of Digital Marketing and E-commerce. It is super well structured and simple to follow. All what you need to know is provided in short videos and short reading materials. The content is super engaging !

By Saumya G

Mar 26, 2024

This certification has equipped me with valuable skills and knowledge of digital marketing and e-commerce, empowering me to think about a career change . I'm grateful for the opportunity to expand my expertise and stay at the forefront of industry trends.

By Rondell S

Aug 23, 2023

A solid course that teaches you the foundations of digital marketing . I already had a background in digital marketing so it was like second nature to me. But for someone who is new to the field, the information is very beginner-friendly and easy to grasp

By Kyaw S L

Jul 27, 2022

I am very much satified with course. I am going to study contining regarding with digital marketing and e-commerce. Thanks for support financial aid. I am going to contribute my knowledges to other people who willing to learn digital marketing e-commerce.

By John E R

Jun 12, 2022

I learned new terminologies through this course! The video lectures were engaging as well and it was easy to stay focused. The readings help alot in supplementing what the videos talked about and I love how the graded quizzes really tested what I learned.

By Faith T

Sep 29, 2022

It's definitely a challenge but a refreshing one and they go over the basics in a way that isn't super overwheliming ad you eel like you understand the most complex things in a way more impler form so it isn't as intimidating to tackle. On to the next!

By Mariana G

Jun 26, 2022

The Fundamentals of Digital Marketing and Electronic Commerce course is excellent for the development of any professional, it allows us to propose our ideas in an attractive and strategic way to carry out any business using digital marketing techniques.