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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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326 - 350 of 4,445 Reviews for Foundations of Digital Marketing and E-commerce

By Samujjal S

May 25, 2022

Completing the first course of this certification, has given me more confidence on myself that I have to continue to learn more about this field. I am impressed by how this user friendly course was made, kudos to all those involved in making this course

By Carlos H

Mar 5, 2024

Excelente professores, conteudo e metodos de ensino. Muito gratificante os conhecimentos obtidos. Gostaria de ressaltar sobre meu certificado está com nome errado no final repetiram o Habrahão 2 vezes. Nao consigo apagar. Obrigado. Felicidades à todos!

By Ibeliz G

Jun 21, 2022

Very informative and well explain the only input is that is a bit hard to hear softspoken people even with my volume to the max. like the asian lady and the black gentleman (i forgot everyones name) the black lady is very clear to the point and polite

By sheena

Dec 28, 2022

I learned a lot about the marketing funnel. I think every new business owner should take this course. When I first started my business I didn't realize that marketing is an artform , it's not a simple post something and they will come type of business

By Afif M I

Aug 27, 2023

I am grateful to share with you an overview of the remarkable e-commerce and digital marketing course that I have enrolled in. This educational journey has been an enlightening experience, and I sincerely thank you for the opportunity to participate.

By ashish g

Jun 21, 2023

I have never imagined this course is going to be a fun. It is one of the best courses available online.

It is very user friendly and so interactive to learn with. I highly recommend this course to anyone willing to make a career in digital marketing.

By Souvik 1

May 19, 2022

Thi course is the 1st course of digital marketing specialization offered by google and u can know the basics of digital marketing through this course. Overall this course is great but dont forget to finish the entire courtses in this specialization.

By Aadil M

Sep 29, 2023

it was super good to learn, but unfortunately despite of ending the course, it is still showing incomplete, because i am not able to submit test, as it asks for fee, as i requested for financial aid, as it is quite unmangaeable for me .. Please help

By miranda b

Aug 29, 2023

This was a great introduction to digital marketing and e-commerce! It taught me the basics so I can be successful in the rest of the certificate program! The videos, readings, activities, and quizzes were clear and kept me interested the whole time!

By Alcah D

Jul 6, 2023

The content was exceptional and easy to understand, and it's highly relatable to what's happening in the real world right now! That gives people confidence that taking this course will help them advance to the next level in their respective careers!

By Muhammad S S

Nov 17, 2022

This course was amazing. The instructions were clear and well represented. Instructor focused on the core values of the foundation of Digital Marketing and E-Commerce which was easy to grasp for everybody regardless of their professional background.

By Mark J B

Jun 22, 2023

They made it so easy to teach. It's like a walk-in-the-park kind of teaching but very informative and the quiz will make you smarter. I didn't get bored, I was motivated to finish this course because of their style of teaching. Thank you so muchhh!

By Tamara A

Nov 10, 2022

Highly recommend even if you already have some knowledge or experience within digital marketing. It explains all aspects of marketing in a straight forward manner. It is also very cool to have discussion boards and see what your peers thoughts are.

By Lai W K

Oct 29, 2022

It gives a good introduction and overview of the digital marketing context. I also enjoyed the experiences or life stories shared by the professionals as these sharings are often not discussed in other courses and are difficult to find elsewhere.

By Anthony S

Jul 20, 2023

Google makes it easy and fun to learn. No matter how you learn, they have readings, videos, graphs, and fun charts to explore. If you want to expand your skills without having to pay thousands for college, Google certificates are legit, and fun!

By Glynis V A

Apr 29, 2023

I was glad to learn fundamentals and basic terminology. Now, when I look at insights, they make sense. The course is thorough, easy to follow, but loads of good information. I took many pages of notes. Enjoyed it and feel much more knowledgeable.

By Tisha S

Sep 9, 2022

This course helped me immensely to learn about various elements of digital marketing. Further it helped to boost by confidence and ability to answer any question. This course is a must try on for anybody willing to learn about digital marketing.

By Wholfang B

May 19, 2022

The course is well structured and teach you all the main concepts you need to know to start a career in digital marketing and ecommerce. Furthermore they give you tips and strategies how you can start building your profile in order to find a job.

By Amanda V

Mar 5, 2024

This course was awesome. I've learned the basics of e-comm and digital marketing throughout my career. Still, learning exact terminology, seeing examples, and getting insights on how to use this course for career advancement has been invaluable.

By Ari P

Nov 7, 2023

This course gave a lot of information in digestible chunks. It was easy to follow, and Ms Joy seemed very knowledgeable. There were different ways to consume the information, so no matter your learning style, you should be able to follow along.

By Athish V P

Jul 23, 2023

I've gained so much indepth knowledge about how the business start their way to reach their goals in number of ways. In this program the foundations of both DM and E Commerce laid a basic foundation of an individual wants to change their Carrer.

By ELVIS G E G O

Jul 20, 2023

Aprendí bastante...

Mi profesión es como biólogo, por ello todo lo visto en el curso fue nuevo y enriquecedor para mí. Entendí el por qué de varios aspectos del marketing digital que ha ocurrido en mi vida diaria como cliente o usuario en línea.

By Rajmohan S

Jul 5, 2023

This course has really given me confidence to achieve success in this digital marketing field.The videos and explanation is very clear and understandable.Also we have assignments so that we know our progress and our understanding of the subject.

By Ameerah

Aug 31, 2022

Love love love this course, I usually never end up completing an online course (pretty much just finding the time and motivation) but every single material presented throughout this course was so engaging and helpful (and helped me get my job!!)

By Brandon R

Jul 20, 2022

This was a great introduction. It was just enough information to make a decsision about continuing down the path of digital marketing. As well as a base vocabulary to understand the more involved education to come. It was a good warm up course.