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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,521 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

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351 - 375 of 4,537 Reviews for Foundations of Digital Marketing and E-commerce

By Wholfang B

May 19, 2022

The course is well structured and teach you all the main concepts you need to know to start a career in digital marketing and ecommerce. Furthermore they give you tips and strategies how you can start building your profile in order to find a job.

By Amanda V

Mar 5, 2024

This course was awesome. I've learned the basics of e-comm and digital marketing throughout my career. Still, learning exact terminology, seeing examples, and getting insights on how to use this course for career advancement has been invaluable.

By Ari P

Nov 7, 2023

This course gave a lot of information in digestible chunks. It was easy to follow, and Ms Joy seemed very knowledgeable. There were different ways to consume the information, so no matter your learning style, you should be able to follow along.

By Athish V P

Jul 23, 2023

I've gained so much indepth knowledge about how the business start their way to reach their goals in number of ways. In this program the foundations of both DM and E Commerce laid a basic foundation of an individual wants to change their Carrer.

By ELVIS G E G O

Jul 20, 2023

Aprendí bastante...

Mi profesión es como biólogo, por ello todo lo visto en el curso fue nuevo y enriquecedor para mí. Entendí el por qué de varios aspectos del marketing digital que ha ocurrido en mi vida diaria como cliente o usuario en línea.

By Rajmohan S

Jul 5, 2023

This course has really given me confidence to achieve success in this digital marketing field.The videos and explanation is very clear and understandable.Also we have assignments so that we know our progress and our understanding of the subject.

By Ameerah

Aug 31, 2022

Love love love this course, I usually never end up completing an online course (pretty much just finding the time and motivation) but every single material presented throughout this course was so engaging and helpful (and helped me get my job!!)

By Brandon R

Jul 20, 2022

This was a great introduction. It was just enough information to make a decsision about continuing down the path of digital marketing. As well as a base vocabulary to understand the more involved education to come. It was a good warm up course.

By Geovana D

Apr 10, 2024

This course offers a guide through carrer, job search, main aspects of digital marketing and how to analyse data to get to your goal. It was more than I expected and I really recommend it for someone that is starting their career on this field.

By Victoria A

Jul 19, 2023

Well-detailed and informative

course and this course has giving me insight and a way to advance my career as well as how I can improve my family business with Digital marketing strategies.

Thank you

Coursera

Google

My organization who enrolled me

By Farhan K

Jan 6, 2023

This course is helpful and very detailed. The method of teaching through videos, readings and activities make it easy to learn. I would really recommend this course to everyone who is interested in the field of digital marketing and e-commerce.

By LR

Nov 4, 2022

Strong overview of key principles. Good for developing familiarity and fluency about what one is supposed to accomplish but doesn't get into specifics of how one accomplishes those things. I expect to learn about the latter in upcoming courses.

By Samer A

Aug 28, 2022

A very good course in the way of education and it is explained in a simple way to reach all the parameters, able to build comprehensive concepts about  Digital Marketing and E-commerce, I recommend him to take the first steps towards e-commerce

By Aniema J

Jun 4, 2023

Something exceptional, makes one stand out and the course is an outstanding program that has created a huge opportunity for me this year.

Continuing will be my best achievement, as I continue to be part of this great learning module.

Moroni Joe

By Joseph W

Oct 16, 2022

This was the high level overview I needed, and I believe I am well-prepared to get into the weeds of digital marketing and e-commerce and ultimately how to maximize revenues through marketing and e-commerce for the businesses I will work for.

By SURENDRA S

Oct 12, 2022

Foundations of digital marketing and E - Commerce the Course Developed by Google In this course we Learn in-demand skills like SEO, SEM, email, content marketing, product promotion and more. Build in-demand marketing skills & get job-ready...

By Tanya B

Oct 24, 2023

I loved how this made me think more on how to market and attract customers through your socials. Even though I've used socials in the past this gave me a better understanding on how to use digital marketing in a better way then I have before.

By A. F

Jun 29, 2023

I learned the jargon and concepts that I need to deepen my career knowledge of digital marketing. Videos were short and easy to follow, the quizzes were appropriately qualitative, and the material was meaty but not overly difficult to follow.

By Ajit M N

Jul 17, 2022

I thoroughly enjoyed taking this course! I have been a digital marketing enthusiast for a while, and I think I made the best decision to enroll in this. Learning digital marketing from Google...that's exciting! Thank you, Google and Coursera!

By Ingrid S

Oct 25, 2023

This course is a great way to start in digital marketing. I have no prior experience and this course helped me understand the basics of digital marketing and e-commerce and showed me how multi-faceted this industry is. I highly recommend it!

By Abdullah R

May 11, 2023

A great course for learning the Fundamentals of Digital Marketing and E-commerce business. They broke down everything to its core in the simplest possible way so that someone with less technological experience can also understand the things.

By Sahir S

May 4, 2023

Amazing !! Highly Recommended, I've been doing digital marketing from last 9 years, i took this course just to experience and refresh my things, it was worth it, they way they kept the flow the points they have covered Amazing !!!! love it !

By Deleted A

Jun 23, 2022

I really enjoyed taking this course and I highly recommend it to anyone and everyone! There's a lot of material and it goes at a great pace. You will most definitely learn something and the teachers are very well spoken and easy to follow.

By Afdal B

Aug 1, 2023

There are many things that I have done in my work, but not as a marketer. Some of the processes that I have done have their own terms and are summarized quite neatly so that it is easier to remember them and carry them out more effectively.

By mostafa e

Aug 20, 2022

It is the best online course that I have ever studied because of the interaction required during the study that makes you be focused all the time and thus benefit from the information in the content. thank you Google and thank you coursera.