Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

Filter by:

901 - 925 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Ibrahim A

Feb 6, 2024

The learning journey is so amazing to me 👏👏 thanks to coursera and Google and the team that support the learning journey

By Enas Y

Oct 8, 2023

Amazing course for anyone wants to gain the knowledge in digital marketing. Well thoroughly information. Thank you Coursera

By Baraa A M

Sep 4, 2023

This was an amazing and informative course. Thank you to Google and the amazing instructors for making this awesome course.

By James K

Jan 9, 2023

Great course! Offers lessons that will get you started on Digital Marketing. Would highly recommend one to take the course.

By Emmanuel L C

Oct 4, 2022

The delivery was excellent and it was enguaging through out. I learnt so much with practical examples that were relatable.

By Terra F

Jul 16, 2022

I gained so much knowledge and insight of the marketing world through this course. I absolutely enjoyed every minute of it.

By Gowri A G

Oct 10, 2023

Entry level inspiration to move further to get good day to day performing job. Thank you! & Please help me in finding Job.

By Qrew Z

Jun 15, 2023

Was really amazing. I have learned really useful things from the course. Totally recommended to anyone who wants to start.

By Sabeen N

May 21, 2023

I really like the way the course was conducted. This is my first course at coursera but thoroughly enjoying the eperience.

By Bamlaku B

Apr 29, 2023

Thank you google certificate team for the offer and you dedicated contributions for us. You are commiting great for all!

By Leyre T

Mar 4, 2023

I've learned so many things in this course that I've never thought of before. I 100% recommend it, you will not regret it.

By Viraj M M

Jan 29, 2023

The course, as name suggests, sets the foundation for the basics of digital marketing and e-commerce. Very much helpful...

By ali a

Jan 9, 2023

I am enthusiastic about learning more about digital marketing. This course is well structured and I learned a lot from it.

By Mohammad S

Nov 22, 2022

A wonderful introduction to Digital Marketing & E-commerce

The method of learning is very interesting.

Thank you, Coursera.

By Akber k

Oct 30, 2022

This course will provide you with fundamental knowledge of digital marketing. It is worth your time if you are new to it.

By Ochigbo M E

Sep 11, 2022

im happy i got to start and finish this course.it has indeed enlightened me and given me courage to take a new career path

By Liberty A

Aug 22, 2022

This course gave awareness, terms and everything that we needed to know to enable us to understand the succeeding topics.

By Chili K

Dec 5, 2023

Really great course - covers the important foundations of Digital Marketing and E-Commerce. I would definitely recommend.

By Rita T N

Oct 25, 2023

i found it easy and straight to the point. many thanks to the team for putting in efforts to make this course a reality.

By Hanan H

Aug 26, 2023

This course has been a great one for refreshing my memory and teaching me new terminologies to be able to use in my work.

By MIguel R

Jun 20, 2023

Un gran comienzo en algo tan desconocido, muy profesional, con gran habilidad para conducirnos hacia el objetivo, gracias

By Alma H

May 11, 2023

Excelente curso, la información es clara, te brinda un panorama completo sobre que sigue despues de terminar los cursos.

By gary k

Jan 13, 2023

This was an excellent course and I will be using the knowledge gained to create our company's Digital Marketing Strategy.

By VINOTHKUMAR V

Dec 27, 2022

In this course, they covered most of the basic concepts required for the foundations of digital marketing and e-commerce.

By Fayia F

Oct 14, 2022

This is one of the best courses I have completed so far. Thank s to Coursera and Google for giving me this opportunity.