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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,372 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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976 - 1000 of 4,516 Reviews for Foundations of Digital Marketing and E-commerce

By Clarizza O

Feb 24, 2023

Very helpful and systematic! It was a little difficult but worth it. I am willing to pay for the stages of the course.

By EVA R

Feb 19, 2023

Thank you for such a fantastic course. Of course, it is impressive since I'm getting to study at my pace and at home.

By Ma. L A

Nov 13, 2022

This course is easy to digest and gave me a great deal of insight on what I can do for my clients and my own business.

By Qismat S

Oct 29, 2022

Learned the Foundations of Digital Marketing and E-commerce in this course from an amazing, knowledgeable instructor.

By Tracy E

Aug 24, 2022

very clear and supportive learning. Was very comfortable with all information and the reassurance of the instructors.

By Tori S

Aug 8, 2022

I really enjoyed this course. It is a really good course to use as a introduction to Digital marketing and E-commerce.

By Glorivee M

Oct 1, 2023

I highly recommended you to take this course to learn and update your knowledge in digital marketing and e- commerce.

By Dilshad M

Sep 10, 2023

Loved this 1st course. I gained a lot of information that laid the foundation of my career path in digital marketing.

By Rich P

Sep 3, 2023

Very well laid out concepts and instruction Easy to digest terminology Natural flow of concepts for organic learning

By Kehinde O A

Apr 21, 2023

Very helpful introductory course. I hope to see in-depth content on all the introductory topics later in the program.

By amirreza a

Mar 27, 2023

It was a really great course. I am really glad that I have chosen it. I hope I could complete all the other courses.

By Nilson O

Feb 3, 2023

Amazing learning tool and will continue the learning modules until the course and professional certificate is obtain.

By Teniola D

Jan 6, 2023

knowledge filled and highly impactful program, it has really opened my eyes to the possibilities in the digital space

By Monica S

Nov 25, 2022

It's a great foundation course. I highly recommend it if you're interested in getting started with digital marketing.

By Ricardo D

Oct 26, 2022

Thouroughly Enjoyed this course cannot wait to jump into the others. Would definitely recommend this course to other

By Teacher P e I f

Sep 17, 2022

Easy and fun to use and learn key skills for digital marketing. It motivates you to go all the way until you finish.

By sumaiya f

Dec 20, 2023

Doing this course became the best ever decision I have made. This course was very engaging to me and I love doing it

By Shannon S

Nov 3, 2023

So much information explained clearly. I'm excited to continue and see where this leads, and where this may lead me!

By geoffrey s

Oct 8, 2023

So far, Just basic concepts and definitions for the most part. However, this is key foundational information needed.

By Haseeb K

Sep 6, 2023

it filled a lot of knowledge gaps and introduced solid concepts of digital marketing. A great course to get started!

By Star C

Jun 13, 2023

Loved everything about this foundational course. I learned a lot and I am looking forward to what the future brings.

By Aubrey E

May 17, 2023

Basic, basic entry level concepts. You learn the terms and the general overview of digital marketing and e-commerce.

By Omar A

Feb 24, 2023

Excellent course with a lot of useful information. Additionally, the instructor was motivational and clearly spoken.

By Muhammad A

Nov 19, 2022

It was excellent course. although I am in this field for long time but this course helps in learning few new things.

By Christoper R

Mar 10, 2023

Learnt a lot from it and realized so many digital marketing strategies around me Easy to learn for all the begineer