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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,464 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1601 - 1625 of 4,531 Reviews for Foundations of Digital Marketing and E-commerce

By Mechmet S

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Jul 2, 2023

Really helpful content for establish the foundations of digital marketing.

By Lana A

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Jun 13, 2023

Brilliant. Informative and easy to "digest". Great as a foundation course.

By Miriam R A M

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May 10, 2023

Well organized content. The diverse exercises keep my curiosity always up.

By Jordi B

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Apr 26, 2023

Great basic overview to understand digital marketing and ecom fundamentals

By Fariha m

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Apr 18, 2023

An outstanding learning environment with useful materials. I recommend it.

By MO

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Mar 25, 2023

This was a very thorough introduction to digital marketing and e-commerce.

By Reesa K

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Jan 18, 2023

Very informative. Very easy to understand and love the bite-size approach!

By Dylan K

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Dec 20, 2022

Engaging and likeable presenters, and good foundational material to learn.

By Paul B

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Dec 2, 2022

Absolutely fantastic. Thorough, engaging and relevant. Highly recommended.

By Ali T S

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Oct 31, 2022

Love the course and starting as a digital marketer it will help me a lot.

By Hammad R

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Oct 29, 2022

Outstanding this course and clear all of my problem for watch this course

By Sajad B

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Sep 24, 2022

very practical and I am really passinate about learning more from Google.

By Haitham A

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Aug 28, 2022

very good course with lote of usfeul information with easy mothod to learn

By Habib A Q

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Feb 25, 2024

If you want to upgrade your market knowledge, enroll you won't regret it.

By Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce

By Jane K

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Oct 2, 2023

Great introduction and enlightenment on digital marketing and e-commerce.

By PureGrace O

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Aug 31, 2023

A very practical course that opens you up to the world of intentionality.

By Ximena P

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Aug 29, 2023

excelente curso con conceptos básicos Sobre marketing Digital & ecommerce

By Fashida B J

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Aug 5, 2023

Its an awesome experience to learn about digital marketing and e-commerce

By Amardip B

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Jun 17, 2023

Excellent course to start the journey of digital marketing. Learnt a lot.

By Fazil Z

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May 24, 2023

Valuable knowledge. Need to re-read and study again, too many information

By Abdul K

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May 12, 2023

It's a good introduction and sets up a nice foundation for the beginners.

By CHERIF I

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Feb 23, 2023

Le cours est parfait, et très bien structuré , je le recommande vivement!

By Naoui B

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Jan 5, 2023

It's a great course where I was able to benefit from valuable information

By MD M I

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Oct 17, 2022

Great course for a beginner. Explain the basic concept clearly & simply.