From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
About this Course
Skills you will gain
- 5 stars81.63%
- 4 stars15%
- 3 stars2.40%
- 2 stars0.48%
- 1 star0.48%
TOP REVIEWS FROM FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE
It was informative and I learned new jargon from the field. My only complaint is that some of the infromation was repetitive, but that could also be because I do have an emphasis in Media Studies.
Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.
Easy to understand and informative. A step-by-step understanding of how social media marketing works and how to maximize it for your purposes.
A very helpful courses for a beginner like me. I really look forward to finishing this course! Thank you Coursera and Google for the opportunity.
About the Google Digital Marketing & E-commerce Professional Certificate
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