About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 28 hours to complete
English

What you will learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you will gain

  • Social Listening
  • Social Media Bidding
  • Customer Engagement
  • Social Media Analytics
  • Social Media Branding
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 28 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(27,126 ratings)
Week
1
Week 1
3 hours to complete

Introduction to from likes to leads: interact with customers online

3 hours to complete
8 videos (Total 30 min), 3 readings, 2 quizzes
Week
2
Week 2
7 hours to complete

Social media strategy, planning, and publishing

7 hours to complete
9 videos (Total 36 min), 12 readings, 6 quizzes
Week
3
Week 3
8 hours to complete

Listening and engagement on social media

8 hours to complete
12 videos (Total 49 min), 12 readings, 7 quizzes
Week
4
Week 4
4 hours to complete

Social media analytics and reporting

4 hours to complete
8 videos (Total 31 min), 6 readings, 5 quizzes

Reviews

TOP REVIEWS FROM FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE

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About the Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce

Frequently Asked Questions

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