In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
About this Course
Skills you will gain
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
Syllabus - What you will learn from this course
Setting the scene
A deep dive into hotel distribution
Direct distribution: the key to hotel success
How to manage your OTA
- 5 stars78.06%
- 4 stars16.77%
- 3 stars3.41%
- 2 stars0.87%
- 1 star0.87%
TOP REVIEWS FROM THE FUNDAMENTALS OF HOTEL DISTRIBUTION
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.
The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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