Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
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Entrepreneurship: Launching an Innovative Business SpecializationUniversity of Maryland, College ParkAbout this Course
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Course 2 of 4 in the
Approx. 11 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Market Research
- Business Model
- Business Modeling
- Value Proposition
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 4 in the
Approx. 11 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
3 hours to complete
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
3 hours to complete
10 videos (Total 66 min), 9 readings, 1 quiz
2 hours to complete
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
2 hours to complete
8 videos (Total 64 min), 1 reading, 1 quiz
2 hours to complete
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
2 hours to complete
9 videos (Total 77 min), 1 reading, 1 quiz
2 hours to complete
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
2 hours to complete
10 videos (Total 91 min), 1 reading, 1 quiz
Reviews
- 5 stars74.65%
- 4 stars17.10%
- 3 stars5.13%
- 2 stars1.86%
- 1 star1.24%
TOP REVIEWS FROM INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE
by MIApr 7, 2016
I found it very helpful. The lecutures are consistent and have interesting examples.
by MMMar 26, 2020
This course was awesome. Got to learn about the core idea behind innovation for entrepreneurs.
by AAApr 27, 2020
Beautiful course, extremely useful. I have learned a lot and have recommended it to all my team members. I will go over the material for a long time, there's just so much to learn and implement.
by PYMar 10, 2020
course should be reviewed more precisely and some glithces are there that should be rectified.
About the Entrepreneurship: Launching an Innovative Business Specialization
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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