This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
About this Course
Skills you will gain
- 5 stars78.30%
- 4 stars15.56%
- 3 stars4%
- 2 stars1.17%
- 1 star0.94%
TOP REVIEWS FROM INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.
Great, engaging teacher with whom I have learnt extremely interesting sports and entertainment marketing principles.
I loved the course very digestable and interesting! Discussion prompts really challenged me in a fun way.
About the International Marketing & Cross Industry Growth Specialization
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