Chevron Left
Back to International Entertainment and Sports Marketing

Learner Reviews & Feedback for International Entertainment and Sports Marketing by Yonsei University

4.7
stars
417 ratings

About the Course

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

Top reviews

WN

Feb 3, 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

LL

Mar 11, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

Filter by:

1 - 25 of 97 Reviews for International Entertainment and Sports Marketing

By Jaimee M

Jun 17, 2016

By Lyris

Mar 12, 2017

By BHANU S K

Aug 13, 2020

By ALVIN A

Jul 8, 2020

By Jeanneth J

Feb 28, 2017

By Suresh K

Apr 4, 2020

By Soraia M

Aug 26, 2020

By Adriano C C

Apr 17, 2020

By Samuel B

Mar 29, 2021

By Daria I

Jun 5, 2020

By Siti Z A K

Mar 4, 2021

By Santiago G R

Nov 7, 2020

By Otilia G

Feb 2, 2022

By Wala A N

Feb 4, 2021

By Eduardo S

Aug 9, 2016

By Shashank T

May 18, 2020

By Aya C

Dec 5, 2020

By Chestha A

Apr 29, 2020

By Tayssir

May 26, 2017

By IGI-ODODO O

Jul 3, 2020

By KAPDI D S

Sep 27, 2020

By Anastasiia K

May 3, 2018

By Raphael P

Oct 3, 2021

By Santiago P

Sep 10, 2020

By Jacques R

Feb 5, 2018