This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
About this Course
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TOP REVIEWS FROM INTERNATIONAL MARKETING ENTRY AND EXECUTION
This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.
Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !
enjoyed every moment and every challenge from the final test, looking forward to applying to real life situations in my work
I learned a lot of new and bigger ideas about marketing.
About the International Marketing & Cross Industry Growth Specialization
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