Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
This course is part of the Introduction to Business Specialization
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Introduction to Business SpecializationUniversity of California, IrvineAbout this Course
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 3 in the
Beginner Level
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Approx. 9 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you will gain
- engagement
- 80/20 Rule of Social Media
- Storytelling
- Keyword Selection
- Review Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 3 in the
Beginner Level
While this is a beginner-level course, some digital marketing knowledge or digital marketing experience is helpful.
Approx. 9 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Syllabus - What you will learn from this course
2 hours to complete
Search Engine Marketing - Can Customers Find You?
2 hours to complete
1 video (Total 17 min), 1 reading, 1 quiz
2 hours to complete
Social Media - Two-Way Communication with Customers
2 hours to complete
1 video (Total 24 min), 1 reading, 1 quiz
2 hours to complete
Reputation Management - You Are Who Your Customers Think You Are
2 hours to complete
1 video (Total 21 min), 1 reading, 1 quiz
3 hours to complete
Content Marketing - Storytelling is the Key to Great Content
3 hours to complete
1 video (Total 14 min), 1 reading, 1 quiz
Reviews
- 5 stars80%
- 4 stars14%
- 3 stars4%
- 2 stars2%
TOP REVIEWS FROM INTRODUCTION TO DIGITAL MARKETING
by MSJun 4, 2022
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
by TKMay 22, 2022
The course is very detailed and helpful to learn basics.
by AANov 14, 2021
It is better to add more explanation about the difference between choosing keyword in PPC and SEO.
About the Introduction to Business Specialization
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