Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This course is part of the Intellectual Property Law Specialization
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Intellectual Property Law SpecializationUniversity of PennsylvaniaAbout this Course
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Course 1 of 4 in the
Beginner Level
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Approx. 16 hours to complete
English
Subtitles: French, Portuguese (European), German, Russian, English, Spanish
What you will learn
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Skills you will gain
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Beginner Level
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Approx. 16 hours to complete
English
Subtitles: French, Portuguese (European), German, Russian, English, Spanish
Offered by
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Syllabus - What you will learn from this course
5 hours to complete
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5 hours to complete
8 videos (Total 61 min), 4 readings, 4 quizzes
4 hours to complete
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4 hours to complete
7 videos (Total 50 min), 4 readings, 3 quizzes
4 hours to complete
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4 hours to complete
7 videos (Total 59 min), 3 readings, 3 quizzes
4 hours to complete
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4 hours to complete
6 videos (Total 56 min), 5 readings, 2 quizzes
Reviews
- 5 stars84.53%
- 4 stars12.84%
- 3 stars1.83%
- 2 stars0.26%
- 1 star0.52%
TOP REVIEWS FROM INTRODUCTION TO INTELLECTUAL PROPERTY
by FXFeb 23, 2020
This course gives a legal foundation to understand intellectual property and a complete review of three major forms of intellectual properties. Great engaging lectures. Highly recommended.
by GDAug 24, 2019
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
by AMJul 1, 2021
You really get a current scenario knowledge like case studies of apple and gm . lots of knowledge was given which was new and interesting.
by SSMay 2, 2020
This course have been very very useful for me. I learned a lot of things about IP Law. Excellent teaching and lectures. Enjoyed this course a lot
About the Intellectual Property Law Specialization
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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