This course is part of the Intellectual Property Law Specialization

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802 ratings

R. Polk Wagner

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Intellectual Property Law SpecializationUniversity of Pennsylvania

About this Course

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Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

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Course 1 of 4 in the

Intellectual Property Law Specialization

Beginner Level

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Approx. 16 hours to complete

English

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What you will learn

Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections

Skills you will gain

Brand Management
Asset Management
Value Proposition
Intellectual Property

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Intellectual Property Law Specialization

Beginner Level

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Approx. 16 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.8/5 (216 Ratings)

R. Polk Wagner

Offered by

University of Pennsylvania

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Syllabus - What you will learn from this course

Content Rating98%(4,208 ratings)

Week

Week 1

5 hours to complete

Existing Intellectual Property Protection in the U.S.

5 hours to complete

8 videos (Total 61 min), 4 readings, 4 quizzes

8 videos

Introduction to Intellectual Property6m

Why Learn About Intellectual Property Law?7m

Expansion of Intellectual Property6m

Patents10m

Trademarks12m

Copyright7m

Other Regimes6m

Takeaway Points3m

4 readings

Pre-Course Survey (Optional)10m

Optional Reading: Intellectual Property Overview20m

Optional Reading: Why IP is Valuable45m

Overlaps in IP30m

4 practice exercises

Patent Quiz30m

Trademarks Quiz30m

Copyrights Quiz30m

Module 1 Quiz15m

Week

Week 2

4 hours to complete

Philosophical and Economic Justifications of IP Rights

4 hours to complete

7 videos (Total 50 min), 4 readings, 3 quizzes

7 videos

Why have IP Rights?8m

Basic Intellectual Property Economics8m

The Mechanisms of Intellectual Property Rights8m

The Costs of Intellectual Property6m

Mechanism of IP Rights as Property6m

Balance of Intellectual Property Rights7m

Takeaway Points2m

4 readings

Is IP a Natural or Utilitarian Right?25m

IP as a Public Good25m

IP and Monopolies10m

Costs and Benefits to Patents25m

3 practice exercises

IP Theories30m

Costs of IP30m

Module 2 Quiz20m

Week

Week 3

4 hours to complete

Alternatives to Intellectual Property Law

4 hours to complete

7 videos (Total 59 min), 3 readings, 3 quizzes

7 videos

Alternatives to Intellectual Property Law7m

Alternatives to Patent Law9m

Alternatives to Patent Law: Government Contracts10m

Alternatives to Copyright Law8m

Alternatives to Copyright: Private Subscriptions12m

Alternatives to Trademark Law8m

Takeaway Points2m

3 readings

Trade Secrets as an Alternative to Patents25m

Optional Reading: Beyond the Patents-Prizes Debate25m

Optional Reading: Open Source25m

3 practice exercises

Patent Law Alternatives30m

Module 3 Quiz15m

Week

Week 4

4 hours to complete

Case Studies in Intellectual Property

4 hours to complete

6 videos (Total 56 min), 5 readings, 2 quizzes

Reviews

4.8

147 reviews

5 stars
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TOP REVIEWS FROM INTRODUCTION TO INTELLECTUAL PROPERTY

by ABOct 16, 2021

Excellent frameworks and case studies that are relevant and easy to connect to (Apple, GM, etc.). Highly recommend as an intro class.

by AMJul 1, 2021

You really get a current scenario knowledge like case studies of apple and gm . lots of knowledge was given which was new and interesting.

by NLApr 30, 2020

Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization

by FCSep 5, 2021

The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.

View all reviews

About the Intellectual Property Law Specialization

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Introduction to Intellectual Property

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