Chevron Left
Back to Leadership Through Marketing

Learner Reviews & Feedback for Leadership Through Marketing by Northwestern University

435 ratings

About the Course

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Top reviews


Mar 6, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.


Dec 3, 2019

Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !

Filter by:

1 - 25 of 94 Reviews for Leadership Through Marketing

By JoannaGong

Aug 7, 2018

By Mariangela C C

Feb 8, 2018

By Lawrence D

Sep 16, 2016

By Jerry W

Apr 5, 2021

By Christopher H

Aug 2, 2018

By Dr. I G

Apr 11, 2016

By Sultan S

Nov 20, 2017

By Jahaziel P

Nov 3, 2016

By Xu L

Jul 19, 2020

By Olga

Jun 13, 2016

By Wisam A

May 16, 2018

By Bibek S

Feb 8, 2016

By Maria L A

Mar 7, 2016

By Nassim B

Nov 30, 2020

By Anand K H

Dec 4, 2019

By Bernard D V

Apr 17, 2019

By Ivana

Jan 7, 2020

By Julio M C

Mar 24, 2016


Feb 15, 2016

By Derek S

Mar 12, 2019

By Deleted A

Feb 2, 2016


Sep 24, 2016

By wesley m

Feb 14, 2016

By josphat g

Dec 12, 2020

By Berenice R E

Aug 29, 2019