This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
This course is part of the Organizational Leadership Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Communication
- Negotiation
- Leadership
- Communications Management
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Syllabus - What you will learn from this course
Influencing Attitudes
Influencing Social Factors
Influencing Perceived Ability
Converting Intentions into Action
Reviews
- 5 stars75.49%
- 4 stars19.16%
- 3 stars4.11%
- 2 stars0.90%
- 1 star0.32%
TOP REVIEWS FROM LEADERSHIP THROUGH SOCIAL INFLUENCE
Great course. I learned so much about influence and how it is manifest in the workplace. I also got skills in how to use influence to get ideas accepted and moved forward.
Great facilitation and questions. i have learned a lot from this and i will apply in my work and community development services i provide to my constituency.
This course teaches, in a very simple way, the different tools that anyone can use in order to overcome different situations when trying to convince people of your ideas and proposals.
I've loved this course from the beautiful presentation of course material form the professor to how this course changed my mindset towards becoming a leader or following g a leader
About the Organizational Leadership Specialization

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