Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.
This course is part of the Google Digital Marketing & E-commerce Professional Certificate
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Skills you will gain
- Fulfillment and delivery
- Website Structure
- E-commerce platforms
- E-Commerce Strategy
- Seasonality
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to make the sale: build, launch, and manage e-commerce stores
Learn about online stores
Ads and campaigns in e-commerce
Engage customers with an online store
Reviews
- 5 stars85.30%
- 4 stars12.07%
- 3 stars2.09%
- 1 star0.52%
TOP REVIEWS FROM MAKE THE SALE: BUILD, LAUNCH, AND MANAGE E-COMMERCE STORES
Put together very well. If you are someone new to e-commerce it will give you foundational skills to build on.
This is a great course on learning about E-commerce and managing E-commerce stores. I really loved it!
it's a field that always delivers new challenges and offers ample opportunities to learn and grow as a professional. If you like variety and change, marketing is a great career choice!
Great course if you often wonder how online shopping behind the scenes work.
About the Google Digital Marketing & E-commerce Professional Certificate

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