This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
Offered By
Market Research SpecializationQueen Mary University of LondonAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Course 1 of 4 in the
Beginner Level
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Approx. 24 hours to complete
English
Subtitles: English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Discuss the essentials of market research
Focus on the research proces
Formulate research questions and research objectives
Develop a research proposal
Skills you will gain
- Familiarise with the essentials of market research
- Identify and formulate the research needs
- Understand the research process
- Reflect on the development of the research proposal
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Beginner Level
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Approx. 24 hours to complete
English
Subtitles: English
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Queen Mary University of London
Queen Mary University of London is a leading research-intensive university with a difference – one that opens the doors of opportunity to anyone with the potential to succeed. Ranked 117 in the world, the University has over 28000 students and 4400 members of staff. We are a truly global university: over 160 nationalities are represented on our 5 campuses in London, and we also have a presence in Malta, Paris, Athens, Singapore and China. The reach of our education is extended still further through our online provision.
Syllabus - What you will learn from this course
6 hours to complete
Week 1
This week focuses on the fundamentals of research and the motivations of studying market research. We define market research and we discuss the differences between market research and marketing research. Attention is devoted to marketing intelligence vs market research. The various stages of the market research process are discussed and the importance of market research problem identification and formulation is discussed. The week finishes with a discussion regarding the components of the market research proposal.
6 hours to complete
5 videos (Total 15 min), 5 readings, 5 quizzes
7 hours to complete
Week 2
The week commences with an understanding of theory, research hypotheses and propositions and opposing research philosophies. The week continues with ethics in market research. The week ends with an introduction regarding quantitative and qualitative research approaches.
7 hours to complete
4 videos (Total 14 min), 6 readings, 7 quizzes
6 hours to complete
Week 3
This week focuses on the fundamentals of research and commences with a definition of research design and continues with the identification and discussion of the different types of research design. Errors in research design are discussed and the week finishes with fieldwork and a discussion of the different types of data.
6 hours to complete
4 videos (Total 11 min), 7 readings, 6 quizzes
6 hours to complete
Week 4
The week commences with data preparation analysis and how to plan the research project. The week continues with coding and how to prepare a codebook and with data preparation and analysis and scales of measurement. The week ends with report preparation and presentation.
6 hours to complete
4 videos (Total 12 min), 6 readings, 6 quizzes
About the Market Research Specialization
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
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