Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,635 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Filter by:

951 - 975 of 1,006 Reviews for Market Research and Consumer Behavior

By Joseph T P

Sep 15, 2020

Very poorly-structured course. I found that the content was very random and most concepts were hardly explained.

By YING Z

Apr 19, 2019

slides are not clear and materials are not very interesting, explain the concepts too fast and not deep enough.

By LiLiana L

Jul 28, 2019

The content is very limited, it needs more examples, more video examples and more reading content.

By Paula W

Dec 7, 2021

just covers a bunch of terms i did not need to know - would not recommend this course

By Nattakarn C

Jul 12, 2022

Too much on theories. Need more real examples and implementation to make sense.

By Darius O

Sep 5, 2016

Lack of examples, sometimes it is not easy to understand what lesson is about

By Ibraam W Y N

Dec 31, 2019

market research modules need to be completed, it has missing information.

By Sunandini B

Jun 23, 2020

Not much practical. It is more like a very theoretical class course

By supreeth V

Jan 29, 2018

Content was dry and bland. Could have been more case-study heavy.

By Nataly D

Mar 22, 2019

Really shallow and not very well structured/explained topics

By 杨咏冰

Jun 10, 2016

There isn't any test and the lectures are very boring.

By Kavita K I

May 23, 2020

Less number of illustrations on Questionnair design

By Asmita S

Jun 14, 2020

very generic. no what I was looking for.

By ALAN P

Sep 25, 2017

cant understand the professor very well

By Ahmed H

Jul 10, 2022

it wasn't a good learning experience.

By Shiva F

Aug 17, 2023

Too much theory

By Esrat J E

Sep 22, 2020

best

By Gonzalo T T

Apr 8, 2022

,

By Matthew D

Nov 16, 2023

The production quality of the videos is terrible - typos (Sample is spelled Simple many times, the first time I was really confused what was meant since it was introducing a new 2 word term until I realized it was a typo), jarring jumps, some audio recorded in a busy street with lots of background noise, inconsistent slides (including one module where they suddenly used every animation from power point. Fortunately that only lasts one video), in video quizzes with no answers just a question, those in video quizzes often start in the middle of a word, etc. There is obviously content missing (he will say "in our next video we will cover X", but it doesn't get covered in the next video, his summary will say "we learned X" when it wasn't covered, and there is at least one question on a quiz that isn't covered anywhere in the course - I got it right because it's fairly obvious, but I went back and searched the transcript of the video - it wasn't covered) The material presentation itself is not very informative. For example, he provides a definition for Ordinal Data - data that can be put into some sort of meaningful order but that order does not have any significance. That's it. no further explanation. I'm not even sure what a "meaningful insignificant order" would be. No "and here is why you use it".... I made notes of all the terms he used and then just googled them to get a better explanation before I took the quizzes because I knew I didn't understand from the videos. I got a 100% on the course and I don't think I left with any better understanding than I started, but with a lot of memorized definitions that don't really make much sense that I could have just googled better explanations for in real life.

By Deleted A

Aug 7, 2016

I've taken 4-5 courses on Coursera before and always found the quality top notch. Sorry to say but this particular course doesn't even begin to compare. I'm struggling to even get through the first week of videos. I find it unstructured and rather poorly presented. The important concepts that should be explained are being skimmed over but binary terms and concepts are delved into detail. The first two or three videos have an immense amount of repetition: same sentence/content repeated 2-3 times in a different manner. Coursera and the University should seriously consider re-doing this particular course. If I had paid for this, I would've been very unhappy.

By Xuanwei L 黎

Sep 7, 2022

It is not a good course for a 4.4 rating. The speaker is simply reading the content instead of teaching it logically. Thus it is not interesting at all. It is more of a word explanation, like I am listening to a dictionary. The explanation was superficial and dry.

The powerpoint silde is poorly made. It contains too much information and some of them are in captain which is not very readable.

The idea of interactive video clip is nice. But there is too much redundancy and it is not very credible.

I would not recommend to anyone, continue the specialisation or even any course from IE again. Maybe it fits some people but definitely not me.

Good luck.

By Gautham G

May 30, 2019

The positives about this course: The PDFs that are attached as a part of this course. Wonderful material. Learnt the most from them. They spurred my interest and gave me lots to google about.

The negatives about this course: The instructor. I have had good teachers whose each word is irreplaceable when they are teaching a concept. This instructor is not so. The way he phrases certain sentences changes the meaning of the sentence and at times come out as the opposite of the intended meaning. Not impressed with the level of detail covered in the videos. Superficial knowledge.

By LAILA B

Dec 13, 2017

This is the worst class I probably had to attend at coursera . I struggled during it and considered many times to leave it. If it wasn't for the following classes that really interested me I would have stopped .

I couldn't understand the professor when he was speaking as he has a very heavy accent and not all the videos had subtitles . Further , I had trouble understanding key concepts as they weren't really well explained , I had to go and research it on google .

By Oybekjon M

May 9, 2020

course lacks real worlds examples and in the beginning there must be definitions for certain terminologies and overview. See courses provided by University of Illinois. Your course was like robot reading me some short definitions without explanations, what to do let me finish this specialization

By Chong T C

Jun 20, 2021

Repetitive & super long intro for every video which lasts for 20s. Redundant content on the woman example buying different kinds of stuff, there are way too many videos on that simple concept. All capital letters in slides are hard to read. Poor formatting of text in quizzes.