In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
This course is part of the Value Chain Management Specialization

About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Market Analysis
- Marketing
- Marketing Strategy
- Marketing Mix
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
Course Orientation
Module 1: The Marketing Process
Module 2: Segmentation Targeting Positioning
Module 3: The Power of Branding
Module 4: Influencing Consumer Behavior; The Marketing Plan
Reviews
- 5 stars84.11%
- 4 stars12.90%
- 3 stars2.06%
- 2 stars0.36%
- 1 star0.54%
TOP REVIEWS FROM DEVELOPING A WINNING MARKETING STRATEGY
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.
I never thought that an online course could be such interactive !!
The course materials, Teacher, Assignment, and quizzes were interactive and helpful
About the Value Chain Management Specialization

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