About this Course

24,001 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Skills you will gain

  • Marketing Plan
  • Marketing Management
  • Marketing Mix
  • Writing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your degree

This Course is part of an online degree program offered by the University of Illinois at Urbana-Champaign. When you apply for a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at Illinois. All you have to do is apply through the university.

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(1,894 ratings)
Week
1
Week 1
2 hours to complete

Course Orientation

2 hours to complete
4 videos (Total 10 min), 6 readings, 1 quiz
2 hours to complete

Module 1: Creating Value (Product)

2 hours to complete
9 videos (Total 50 min), 2 readings, 8 quizzes
Week
2
Week 2
2 hours to complete

Module 2: Delivering Value (Place)

2 hours to complete
7 videos (Total 75 min), 2 readings, 8 quizzes
Week
3
Week 3
2 hours to complete

Module 3: Capturing Value (Pricing)

2 hours to complete
6 videos (Total 63 min), 2 readings, 5 quizzes
Week
4
Week 4
5 hours to complete

Module 4: Communicating Value (Promotion)

5 hours to complete
12 videos (Total 87 min), 4 readings, 2 quizzes

Reviews

TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH

View all reviews

About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

More questions? Visit the Learner Help Center.