In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization
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Skills you will gain
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TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.
Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
About the Value Chain Management Specialization
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