In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization
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TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
An excellent course Professor Noel and his staff really set a high bar for program expectations!!!
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
About the Value Chain Management Specialization
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