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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois at Urbana-Champaign

4.8
stars
1,687 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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76 - 100 of 402 Reviews for Developing a Winning Marketing Strategy

By Jonathan F G

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Apr 4, 2021

Prof. Hayden Noel is terrific! I love the way he teaches and speaks. Very lively and has made me very attentive all the time.

By Theressa J

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Oct 2, 2020

It is been good enough to learn a new online course through Coursera. Able to know more about the marketing managenment.

By David R

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Sep 13, 2018

The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.

By ARJUN L

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Sep 13, 2021

Coursera is really a perfect place to explore and learn new skill and i will love to recommend it with my close ones.

By Маргаритка Г

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May 9, 2020

Wonderful course! It is very interesting, easily understandable and perceived, provides a lot of useful information.

By Gayathri R

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Nov 8, 2018

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

By Kuntal D

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Nov 30, 2021

This is one of the best course for the beginners to learn the basic fundamentals of Marketing Management with ease.

By K J D R

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Jun 18, 2020

all the information was well-paced but I felt the quizzes should be more related to the course information provided

By Oscar L

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Jun 3, 2021

Very Engaging and easy to understand! The Prof is probably one of the Instructors that can help me get through it.

By Akhmetova G O Q

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Apr 29, 2020

I learned a lot from the course. The lecturer is so amazing, makes it interesting to watch and listen. Thank you!

By Mohamed M

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Feb 11, 2018

One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind

By Mary D

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Jun 24, 2020

It is useful and good Presentation. the presentation with case analysis helps to understand the concepts easily.

By Ameesha M

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May 25, 2020

This course has given me clear picture on marketing and helped me enhance my learning on marketing management.

By Susan T

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Oct 21, 2019

It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.

By Swagata S

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Apr 28, 2019

This course helped a lot . It was really helpful and content was good about basics of Marketing Management .

By Jacqualine O

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Mar 4, 2018

Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.

By Kharina N

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Mar 16, 2020

Really good, the professor is very engaging and gives the lessons in a really understandable and easy way.

By Michael T

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Sep 22, 2019

Professor Noel is very clear and knowledgeable. Content is excellent for those new to marketing strategy.

By Vignesh.D

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Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

By Eralp G

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Nov 17, 2020

It was a very instructive course about marketing. I learned new concepts and strategies. Thank you.

By Suman D

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Sep 17, 2018

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

By Ansam A A

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Oct 21, 2020

Great course, it help me learn the basics of marketing, in the next course we will dive deeper

By Binderiya .

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Sep 7, 2020

It was a great first experience in online learning. It had clear instructions and east access.

By Nicholas M M

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Feb 11, 2020

Very well organized and put together. I enjoyed learning a new topic! Thank you for the class!

By Jagadish B

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Oct 20, 2020

its good for everyone not to some one because in this all explanations is there with example