Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
This course is part of the Marketing Strategy Specialization
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Course 4 of 5 in the
Approx. 16 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Marketing Plan
- Market Analysis
- Planning
- Marketing Strategy
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Approx. 16 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
5 hours to complete
Analysis
5 hours to complete
10 videos (Total 53 min), 2 readings, 1 quiz
5 hours to complete
Marketing Strategy
5 hours to complete
8 videos (Total 55 min), 2 readings, 1 quiz
3 hours to complete
Marketing Mix Implementation
3 hours to complete
13 videos (Total 75 min)
3 hours to complete
Expected results
3 hours to complete
10 videos (Total 58 min)
Reviews
- 5 stars75.42%
- 4 stars18%
- 3 stars2.91%
- 2 stars1.70%
- 1 star1.94%
TOP REVIEWS FROM THE MARKETING PLAN
by DROct 26, 2017
The course content is very good but the forums could be more active.
by BPApr 30, 2021
The way this course is designed and professors articulate subject, it is just awesome.
by SKNov 5, 2017
Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.
by AAMay 31, 2020
Great course to learn. Simple and easy to understand and apply
About the Marketing Strategy Specialization

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