Chevron Left
Back to Native Advertising

Learner Reviews & Feedback for Native Advertising by University of Colorado Boulder

4.6
stars
45 ratings

About the Course

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....

Top reviews

HO

Oct 5, 2020

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.

SC

Feb 9, 2021

I learned about a type of advertising that I have no idea existed and is very useful as well

Filter by:

1 - 9 of 9 Reviews for Native Advertising

By Héctor J O

Oct 6, 2020

By santiago c

Feb 10, 2021

By Shubham R K

Oct 15, 2020

By Ishan D

Aug 25, 2020

By Amir M M L

Mar 29, 2020

By MUHAMMAD V E

Jul 17, 2020

By Suhail A

Jan 5, 2021

By Marco P

May 23, 2020

By Silvia P P d A

Apr 22, 2020