Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing ToolboxCopenhagen Business School
About this Course
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TOP REVIEWS FROM THE NEUROMARKETING TOOLBOX
Excellent course! Every single detail was very well explained.
it was really great and all-new insights into the marketing
it was so helpfull and the course was step by step and give good view of neuromarketing. tnx to coursera for this plan.
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
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