Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing ToolboxCopenhagen Business School
About this Course
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TOP REVIEWS FROM THE NEUROMARKETING TOOLBOX
Really interesting with visuals. Other university courses are not able to capture my attention like this one.
definitely one of the best courses i've taken. it goes deeper into the neuromarketign field, providing a more realistic picture of the application of neuromarketing tools.
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
it was really great and all-new insights into the marketing
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