Chevron Left
Back to The Neuromarketing Toolbox

Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School

163 ratings

About the Course

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

Top reviews


Sep 28, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.


Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

Filter by:

1 - 25 of 46 Reviews for The Neuromarketing Toolbox

By Venkatesh

Nov 24, 2019

By Perla M R M

Sep 15, 2020

By Seunghyuck K

Jan 6, 2020

By Bradley H

Nov 12, 2020

By anbumathi

Sep 6, 2020

By Alejandra C

Jun 26, 2020

By Laimona S

Nov 30, 2019

By Abdullah S (

Sep 18, 2020

By Poongodi B

Apr 23, 2020

By Akziza T

Nov 26, 2020

By Tarlan A

Oct 2, 2020


Jan 5, 2021

By Sagar C

Sep 29, 2020

By Guldana R

Aug 3, 2020

By Malak E

Nov 9, 2021

By Inês M G

Mar 15, 2022

By Shiladitya S

Jun 14, 2021

By Oscar G

Dec 30, 2020

By Yaki M

Aug 5, 2021

By Manuel A A G

Jul 28, 2020

By Rooyesh a

Jul 25, 2022


Jul 29, 2020


Sep 16, 2020

By Maria J G R

Jul 26, 2020

By Rubens T d O

Jan 11, 2022