In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
About this Course
Skills you will gain
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
- 5 stars81.38%
- 4 stars15.62%
- 3 stars1.75%
- 2 stars0.61%
- 1 star0.61%
TOP REVIEWS FROM ENGAGEMENT & NURTURE MARKETING STRATEGIES
This was my favorite course in the Social Media Marketing Specialization. Wonderful insight on blog creation and content development. Thank you!
My only wish is that we had something other than peer reviews. I feel like people give good grades in exchange for good grades/ reviews.
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
Fun and engaging. The blog post assignment is very much for the beginner but there things to learn for the experienced too. Give it a try if you are interested in marketing, branding or social media.
About the Social Media Marketing Specialization
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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